Job Title: Marketing Analyst
Location: London (Hybrid: 3 days office / 2 days remote)
Remuneration: £48.08/hour
Contract Details: Maternity cover until April 2027
Responsibilities:
* Partner with marketing teams to tackle business challenges and shape analytical strategies.
* Translate marketing questions (e.g., “who should we target?”) into actionable research plans.
* Analyse data from various sources (internal, research studies, third-party) to generate insights.
* Lead quantitative and qualitative analysis, collaborating with external research partners.
* Identify trends, gaps, and opportunities in audience behavior (e.g., creator engagement trends).
* Develop insight-driven recommendations to enhance campaign effectiveness.
* Measure and evaluate campaign impact and success metrics.
* Create clear, compelling presentations to communicate findings to stakeholders.
* Guide stakeholders on best practices and elevate strategic thinking.
* Support broader market analysis and business case development.
What we’re looking for:
* Experience in marketing analytics or insights roles.
* Strong B2C marketing knowledge — able to engage credibly with marketers.
* Experience with multiple data sources (internal, research, qualitative & quantitative).
* Ability to translate data into insightful business recommendations.
* Strong stakeholder management and communication skills.
* Proficient in presenting insights through clear storytelling and decks.
* Strategic mindset — capable of structuring ambiguous problems into analysis.
* Working knowledge of SQL.
* Experience querying and analysing large datasets (e.g., PLX, Colab).
* Strong Excel/Google Sheets skills (trend analysis, pivots, modeling).
* Understanding of marketing measurement methodologies (e.g., campaign impact, experimentation).
* Experience managing or commissioning qualitative and quantitative market research.
* Background in large B2C marketing environments.
* Familiarity with online video/creator ecosystems.
* Experience in tech or digital platforms.
Why this role?
Work on high-profile marketing across EMEA 🌍
Influence real campaigns and strategic decisions 🎯
Exposure to large-scale B2C marketing and global teams 🌐
Strong blend of analytics, strategy, and marketing impact 📊
Ready to take your marketing analysis career to the next level? Apply now! 🚀
Adecco is a disability-confident employer. It is important to us that we run an inclusive and accessible recruitment process to support candidates of all backgrounds and all abilities to apply. Adecco is committed to building a supportive environment for you to explore the next steps in your career. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you.