The mission for the role: At Popsa, with over 5 million customers and growing (fast), our CRM team plays a pivotal role in building meaningful connections with our customers and bringing them on our journey. We’re looking for an experienced and driven CRM Manager to join our Marketing function in our Soho office in London. Reporting to the Retention Director, you will take ownership of developing and executing customer relationship strategies that drive engagement, retention, and growth. This is an exciting opportunity to shape how we connect with our audience, working cross-functionally with marketing, product, and our creative teams. Who we are: Joining Popsa right now is pretty exciting. According to Deloitte, we are one of the UK’s fastest-growing tech startups, and previously ranked by the Financial Times in the Top 5 fastest growing software companies in the whole of Europe. We have the backing of some of the best investors in the world. Our native iOS and Android apps are available in 12 languages – attracting more than 4 million users to date–and we ship to over 50 countries around the world. People have never taken more photos than we do today. Our phones are crammed with memories. But although we’re good at capturing moments – we’re not as good at doing anything with them. They’ll often sit forgotten on our devices or in the cloud, shrouded in screenshots, receipts and pictures of where we parked the car. Founded in 2016, we’ve already built an award-winning app that’s made printing your memories so easy and accessible, anyone can do it. No more barriers. No more time-wasting. In fact, everything we do as a business is designed with this ethos. We help people turn their best moments into something beautiful and lasting, in no time at all. But this is just the start Today we’re best known for photobooks, but our vision of the future goes far beyond this. Popsa is building a new generation of services that combine artificial intelligence and thoughtful design to support a healthy processing of the meaningful events and relationships in your life. What you bring to the team You’re an experienced CRM Manager or Marketing Manager, ideally from a consumer-facing tech, e-commerce or app-based business You have deep knowledge of CRM best practices across strategy, campaign design, operations and performance analysis You’re a natural storyteller with a strong grasp of persuasive and emotionally resonant messaging You can balance strategic thinking with hands-on execution, from campaign planning and audience targeting to copy briefing and reporting You’re data-driven and commercially minded, with a strong understanding of A/B testing, segmentation and measurement You have experience working with CRM platforms such as Bloomreach (preferred), Braze, Iterable, Salesforce Marketing Cloud or similar You have experience working with Analytical/BI platforms such as Mixpanel (preferred), Looker, Google Analytics, Tableau or similar Key Responsibilities for the role Own the end-to-end strategy, comms plan and production process for our calendarised CRM content Elevate the creative and messaging used in all CRM campaigns to tell persuasive stories and inspire our customers to print more of their memories Balance designing compelling content with strong commercial performance, driving measurable impact Manage and optimise the cross-functional production process - collaborating closely with our in-house creative, copywriting, data and product teams Define clear goals and KPIs for each campaign, adopting a high frequency test-and-learn methodology across all CRM channels Monitor performance and provide insightful reporting to continuously improve engagement and conversion from our calendarised CRM campaigns Champion customer insight - designing feedback loops, interviews and focus groups while synthesising and disseminating user feedback to the wider business Drive CRM tooling & technical improvements, including personalisation, automation, and segmentation strategies which maximise impact and operational efficiency £50,000 - £60,000 a year