Overview
VodafoneThree: Customer Campaign Analyst
Location: Reading + Hybrid/Homebased Working
Salary: Excellent basic salary plus bonus and Three benefits
Working Hours: Full time 37.5 hours per week – Monday to Friday
Duration: Permanent
Responsibilities
* Manage ongoing reporting and insights for Broadband and PAYG squads, including regular performance updates and in‑depth post‑campaign reviews.
* Maintain and enhance self‑serve Tableau dashboards for X‑Sell and PAYG campaigns.
* Oversee a Python‑based automation process that keeps dashboards updated and reduces manual workload.
* Identify opportunities for test‑and‑learn initiatives (e.g., offers, channels, messaging) grounded in data.
* Support the design, execution, and analysis of structured testing frameworks, including A/B tests.
* Contribute to developing new Tableau dashboards that support reporting on our AEP journey‑based campaign approach.
* Monitor live campaigns to ensure data accuracy, correct volumes, and appropriate delivery labels.
* Proactively escalate and help resolve data quality or campaign‑build issues.
* Input segmentation codes into campaign briefs to enable robust analysis.
* Advise on control group approaches to ensure statistically reliable results.
* Build effective working relationships across teams, including Digital, to support knowledge‑sharing and reduce siloed working.
* Lead regular performance discussions with squads to review results and share insights.
* Maintain the CVM Insights Library to ensure historical post‑campaign analysis is organized, accessible, and used to inform future activity.
Qualifications
* Experience in customer marketing or customer value management within a B2C environment, with a clear understanding of CRM and CVM practices.
* Proficiency in SQL, R, or Python for data querying and analysis, along with experience using reporting and visualization tools such as Tableau or Power BI.
* Ability to design and evaluate statistically robust testing frameworks—such as A/B tests—to assess and improve campaign performance.
* Skilled at translating analytical findings into clear, practical recommendations that inform decision‑making and support ongoing strategy.
* Comfortable learning new tools and methods, with an open and proactive approach to developing technical and analytical skills over time.
Additional Information
Need to know: We are regulated by the Financial Conduct Authority and all offers of employment for this role are subject to background checks, including criminal (DBS) and financial checks to meet regulators’ standards.
We are committed to inclusion and accessibility. If you require reasonable adjustments or have accessibility requests during the recruitment journey, please contact your recruiter or email jobs@three.co.uk for guidance.
We use AI in different parts of our business. During the interview process, rely on your own knowledge and experience to demonstrate your capabilities and authenticity.
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