Content Marketing Manager – Consumer Platform 🚀🤍
We’re partnering with a digital-first, D2C platform business that’s reinventing one of the most traditional consumer categories in the UK, end-of-life services.
Following the appointment of a new CEO (formerly leading a major consumer PLC), the business is in the middle of a rapid growth and turnaround journey, shifting from a legacy model to a modern, retail-led, platform-driven proposition. Brand, digital and distribution are at the heart of how they’re winning market share.
This is not a “traditional” business. It’s consumer, commercial, disruptive, and unapologetically bold in how it shows up online.
What you’ll be doing:
* Owning social-first, online content across key channels (this is not a blog or thought-leadership role)
* Building and scaling a YouTube content hub as a core growth channel, including formats, cadence and audience development
* Developing podcast partnerships and content collaborations
* Shaping how the brand shows up consistently across social, digital and search environments
* Owning content strategy, channels, messaging, cadence and briefs, managing delivery end-to-end
* Working closely with:
o Creative Director
o In-house design team
o External agencies and production partners for creation and ideation
* Creating content that works across both organic and paid environments, understanding how formats and creative perform in acquisition channels
* Supporting paid social activity (currently handled collaboratively)
* Partnering with SEO and emerging AEO / GEO functions to ensure a joined-up approach to brand across all online touchpoints
What they’re looking for:
* Clear understanding of the Content Marketing Manager remit, strategy, channels, cadence and briefs, not hands-on design or heavy editing
* Strong experience in social-led content marketing, with particular strength in video and YouTube
* Experience building content hubs and repeatable formats, not just one-off posts
* Commercially minded, with a strong sense of how content supports growth, reach and brand performance
* Confident managing agencies and production partners end-to-end
* Comfortable operating in fast-moving environments where paid and organic content intersect
📍Hybrid in Maidenhead, Berkshire - 3 days a week.
A rare opportunity to join a high-impact, consumer platform business, take real ownership of content and brand, and help redefine how a modern, digital-first category shows up online.
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