Digital Content Production & Marketing Executive
VoucherCart is seeking a dynamic and experienced Digital Content Production & Marketing Executive to join the marketing team in Edinburgh, from our offices at the Edinburgh Futures Institute.
Growing fast, VoucherCart is a global market‑leading voucher and gift card technology company serving customers across 28+ countries (B2B SaaS).
A true digital all‑rounder, the ideal candidate will have 5+ years of experience in the production of high‑quality branded video, graphics, and web content with a proven track record in B2B Marketing.
The role requires a good understanding of marketing analytics and reporting, and the wider marketing function. Strong communication and teamwork in a fast‑paced environment are essential.
Key Responsibilities
* Coordinate and execute delivery of compelling and engaging content for VoucherCart‑owned and third‑party websites and media channels, including product marketing videos, product explainer and tutorial videos, website blogs, PDF explainer guides, tutorials, case studies, thought leadership articles, and more across our core technologies and partner technology integrations.
* Collaborate with internal teams to ensure content aligns with company objectives and brand voice.
* Demonstrate a deep understanding of recommended protocols for SEO, SERPs, and LLM performance of all posted content, including linking, tagging, and tracking of all content on our website and third‑party platforms such as YouTube, Vimeo, and LinkedIn.
* Take accountability and ownership of posting and disseminating content on VoucherCart‑owned, third‑party, and partner platforms in accordance with production timelines, such that wider marketing and campaign performance can be determined at all times.
* Produce a monthly marketing performance report in accordance with the agreed‑upon reporting format/template.
* Adhere to SEO best practices to improve organic search rankings and drive website traffic.
* Monitor website analytics and provide regular reports on SEO performance.
* Collaborate with the team developing automated workflows to nurture leads and drive conversions using marketing automation tools and platforms such as Monday, Zapier, Calendly, and Typeform.
* Analyze and report on the effectiveness of automated campaigns, making data‑driven adjustments as necessary.
Qualifications
* High‑level proficiency in Adobe Premier Pro, AI, After Effects, Photoshop, Figma, and other graphics and video production tools.
* Web design experience (WordPress).
* Branding and brand guidelines knowledge.
* Bachelor’s degree in Marketing, Business, or a related field.
* 5+ years of marketing experience, ideally in B2B SaaS.
* Strong understanding of digital marketing strategies and tools.
* Experience and proficiency in SEO and marketing analytics (e.g., Yoast SEO, Google Analytics, Microsoft Clarity, SEMrush).
* Experience with AI tools and marketing automation platforms.
* Proficiency with AI and marketing automation platforms.
Benefits and Compensation
* Salary: £25,000‑£35,000 (depending on experience).
* Company pension.
* Full‑time employment in Edinburgh, Scotland, United Kingdom.
Job Details
* Seniority level: Mid‑Senior level
* Employment type: Full‑time
* Job function: Marketing and Sales
* Industries: Technology, Information and Internet
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