Head of Marketing
Up to 90k + benefits
Hybrid with travel to London office 1-3 days a week, plus, visits to offices in the home counties regularly (2-4 days a month).
An ambitious, fast-growing UK group with a strong purpose at its core is hiring a Head of Marketing to lead a small but growing team. The business operates across both consumer and commercial markets and is scaling nationally through a mix of organic growth and strategic acquisitions. The focus is on helping people and organisations improve the performance, sustainability and efficiency of their buildings, systems and operations - bringing innovation, technology and service together under one trusted brand.
The opportunity
Our client is looking for a Head of Marketing to take ownership of the marketing function and build the engine that powers growth. You’ll sharpen brand positioning, deliver high-quality and cost-effective lead generation across multiple audiences, and create a marketing structure that can scale across a multi-site, fast-evolving organisation.
What you’ll lead:
Lead generation & commercial impact
* Develop and execute a marketing strategy that generates a consistent pipeline of qualified leads across consumer, trade, and business audiences.
* Build a scalable, data-driven marketing engine that delivers measurable ROI.
* Manage a broad channel mix covering digital, content, partnerships, field activity and events.
* Work closely with commercial leaders to align marketing priorities with product, audience and regional goals.
* Track and improve cost-per-lead, conversion rates and return on marketing investment.
Brand & reputation
* Strengthen and evolve a trusted brand that unites the group’s acquired businesses under one identity.
* Manage brand governance, consistency and quality across all channels.
* Protect and enhance the company’s reputation through proactive communications and reputation management.
Field marketing & local activation
* Partner with regional and branch teams to understand local market needs.
* Provide the playbooks, assets and guidance that enable effective local activation of central campaigns.
* Support teams to adapt national campaigns for local relevance.
Integration & governance
* Centralise and professionalise marketing across newly acquired and legacy businesses.
* Implement clear frameworks for brand, creative, data and campaign governance.
Technology, data & reporting
* Optimise the marketing tech stack to drive automation and performance tracking.
* Introduce efficient systems for campaign management, CRM integration and analytics.
* Build transparent dashboards linking marketing activity to commercial results.
Team leadership & capability
* Build and lead a hybrid marketing team of in-house and external specialists.
* Foster a collaborative, high-performance culture that combines creative and analytical strengths.
* Coach and develop the team to use data and technology effectively.
Market insight
* Deepen understanding of key audiences and translate insights into impactful campaigns.
* Champion a test-and-learn approach across the funnel.
Key deliverables (first 12 months)
* A clear marketing strategy and quarterly plans for each audience segment.
* Group-wide brand architecture and governance in place.
* Consistent pipeline of qualified leads from multiple channels.
* Automated marketing workflows and performance dashboards.
* A unified, high-performing marketing team supporting both central and regional activity.
What you’ll bring
Skills & mindset
* Strategic and commercially minded, with a strong bias for action.
* Data-driven and comfortable with marketing performance metrics.
* Skilled across digital, content and integrated campaign management.
* Confident using marketing technology and automation tools.
* Excellent communication, influencing and stakeholder management skills.
* Inspiring leadership and ability to get the best from agencies, freelancers and remote teams.
Experience
* Proven track record of leading marketing in a multi-segment or multi-site business.
* Experience delivering measurable lead generation and linking marketing activity to revenue outcomes.
* Success in brand integration, consolidation or transformation projects.
* Strong understanding of marketing technology and data analytics.
* Background in a purpose-driven, growing business - ideally with both B2C and B2B exposure.
Location & working pattern
UK-based, hybrid working, with occasional travel to regional offices.