Goldman Sachs Asset & Wealth Management - Head of TPW Alternatives Marketing - Vice President - London location_on London, Greater London, England, United Kingdom
Opportunity Overview sitemap_outline CORPORATE TITLE Vice President language OFFICE LOCATION(S) London assignment JOB FUNCTION Marketing account_balance DIVISION Asset & Wealth Management
Role Summary
This Vice President will play a key role within the Asset Management (AM) Marketing team, leading alternatives TPW marketing in EMEA and reporting to the Global Head of Alternatives Marketing.The TPW client channel includes discretionary and advisory wealth managers, private banks, and fund platforms.This is a new role that will help drive the global growth of Goldman Sachs Alternatives.
The VP willpartner with sales teams, Alternatives Capital Formation team, product strategy, investment teams and broader AM Marketing teams to identify and harness the top commercial priorities and translate them into full-funnel plans, fueling our business growth objectives with this critical segment.
Position Responsibilities
* Marketing strategy: Develop and implement a cohesive EMEA TPW Alternatives marketing strategy for AM’s third-party wealth client segment to fuel overall business growth objectives in EMEA
* Brand narrative: Ensure the Asset Management Alternatives value proposition, and associated third party wealth value proposition are infused through all related alternatives marketing activities in the EMEA.
* Client research: Partner with marketing team to track and analyze client research to determine how AM is perceived by our third-party wealth clients, and execute on plan to enhance perceptions
* Campaigns and execution: Develop and execute well thought-out, impactful and quantifiable lead generation and client retention campaigns leveraging a range of digital, media and in-person channels
* Partnership marketing: Partner with third party wealth business leaders to develop and deliver high-impact, tailored client-specific marketing programs to deepen relationships and build loyalty with strategic third-party wealth clients.
* Fund updates: Assist in the fund update process helping to execute webinars, newsletters and communications to keep clients informed of fund developments
* Media: Partner with Media Relations on relevant opportunities that showcase Alternatives transactions, leaders and awards
* Events: Partner with events marketing and Alternatives Capital Formation for the Alts events, both proprietary and industry conference sponsorship and drive execution for Alts focused events.
* Business process enhancements: Use a data-driven and iterative approach to optimize marketing tactics and reporting against KPIs
* Partnership and collaboration: Develop and maintain strong relationships across AM Marketing colleagues, Global Marketing partners, Corporate Communications, Compliance, Legal, sales and investment teams and key stakeholders across the global organization.
Qualifications
* 7 or more years in a similar or related role with previous experience in asset management and alternatives marketing
* In-depth knowledge of the alternatives industry clients, products, regulations, competitors, with knowledge about private equity and private credit
* Ability to present investment views in a thoughtful and well-reasoned manner, synthesize information from multiple sources and develop a clear, compelling story
* Well-developed strategic thinking with commercial awareness and business acumen
* Demonstrated integrated marketing skills across strategy and execution; ability to leverage subject matter experts throughout broader divisional marketing team in pursuit of effective outcomes
* Demonstrable track record of working effectively across matrixed, complex organizations with excellent communication, influencing and presentation skills
* Experience with senior stakeholder engagement
* Ability to prioritize and manage competing deadlines with strong attention to detail
* Bachelor’s Degree (BA/BS); MBA and/or CAIA preferred
Healthcare & Medical Insurance
We offer a wide range of health and welfare programs that vary depending on office location. These generally include medical, dental, short-term disability, long-term disability, life, accidental death, labor accident and business travel accident insurance.
Benefits
We offer competitive vacation policies based on employee level and office location. We promote time off from work to recharge by providing generous vacation entitlements and a minimum of three weeks expected vacation usage each year.
Financial Wellness & Retirement
We assist employees in saving and planning for retirement, offer financial support for higher education, and provide a number of benefits to help employees prepare for the unexpected. We offer live financial education and content on a variety of topics to address the spectrum of employees’ priorities.
Health Services
We offer a medical advocacy service for employees and family members facing critical health situations, and counseling and referral services through the Employee Assistance Program (EAP). We provide Global Medical, Security and Travel Assistance and a Workplace Ergonomics Program. We also offer state-of-the-art on-site health centers in certain offices.
Fitness
To encourage employees to live a healthy and active lifestyle, some of our offices feature on-site fitness centers. For eligible employees we typically reimburse fees paid for a fitness club membership or activity (up to a pre-approved amount).
Child Care & Family Care
We offer on-site child care centers that provide full-time and emergency back-up care, as well as mother and baby rooms and homework rooms. In every office, we provide advice and counseling services, expectant parent resources and transitional programs for parents returning from parental leave. Adoption, surrogacy, egg donation and egg retrieval stipends are also available.
Benefits at Goldman Sachs
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