The successful Brand Manager will join the UK & Ireland Marketing team, reporting to a Senior Product Manager.
The Brand Manager is responsible for supporting the development and execution of long-term strategies across a core product category within the UK and Ireland.
The position contributes to strategic decision-making including product assortment, innovation forecasting, go-to-market planning and channel prioritisation, alongside trade marketing activity to support commercial execution.
This role is a hybrid role based in west London and is looking for someone to be able to start asap! This will be a 6- 8 contract role.
Brand Manager Key Responsibilities:
1. Support the Senior Product Manager in developing and delivering long-term category strategies across the UK and Ireland.
2. Manage day-to-day brand and category activity, including promotional planning, assortment optimisation, pricing recommendations, innovation forecasting, consumer activation, go-to-market strategies, and commercial and financial tracking, working cross-functionally with Marketing, Sales and Category teams.
3. Develop high-quality presentations and materials and present to internal stakeholders and external customers as required.
4. Liaise with regional and global teams, sharing local market insight and data to support decision-making and upcoming launches.
5. Lead the development of selling tools, packaging, point-of-sale and display materials, coordinating with sales teams, internal stakeholders and external partners to ensure timely delivery.
6. Own local processes for new product setup, ensuring accurate information flow, challenging assumptions to manage complexity, and maintaining agreed timelines.
7. Review and support copywriting, research materials and other content developed by central teams.
8. Deliver product knowledge training for internal teams and customers when required.
9. Support the wider marketing team on the planning, execution and optimisation of marketing communication campaigns.
10. Prepare, manage and track brand support budgets in collaboration with the wider team.
11. Develop a strong understanding of market dynamics and share actionable insights across the business.
12. Deliver presentations across leadership, sales and customer forums as required.
13. Travel within Ireland and Europe on an ad hoc basis where necessary.
Ideal Brand Manager Profile:
14. Degree-level education preferred (Marketing or Business advantageous but not essential).
15. At least four years' relevant experience within marketing, sales, category management or an agency environment.
16. Strong written and verbal communication skills in English.
17. Proficient in Microsoft Office, particularly Excel, PowerPoint and Word.
18. Experience working within UK & Ireland retail or a comparable commercial environment preferred.
Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to diversity, equity and inclusion. Suitable candidates with equivalent qualifications and more or less experience can apply. Rates of pay and salary ranges are dependent upon your experience, qualifications and training.