Casino & Events Marketing Executive
Position: Casino & Events Marketing Executive – Head Office, Milton Keynes (Hybrid). Salary: £30,000-35,000 (DOE).
Role Overview
This role leads all casino events and promotional support across the national estate, driving player engagement and revenue through coordinated marketing initiatives.
Key Responsibilities
* Attend casino meetings and advise best‑practice solutions based on marketing insight.
* Create engaging promotional activity and manage the content calendar for each venue.
* Collaborate with the Product team to interpret new machines and games.
* Develop multi‑channel content that meets company objectives and complies with regulations.
* Co‑ordinate online, digital, social and local/physical materials and ensure they are delivered on time and on budget.
* Use BI tools to monitor campaign performance, report on ROI and analyse player behaviour.
* Prepare consent‑led communication plans for channels such as email and SMS.
* Produce compliant creative briefs, minimising re‑work and maximising brand impact.
* Source and place external advertising opportunities with stakeholders (Marketing, Compliance Ops).
* Manage the marketing budget for each casino, preventing overspend.
* Monitor competitor activity and provide feedback to the team.
* Maintain and update customer databases to maximise data capture and sign‑ups.
* Lead ad‑hoc projects to support departmental deliverables.
* Provide on‑call support across the casino estate via calls, email, Zoom or face‑to‑face meetings.
* Build relationships with key stakeholders internally and externally.
* Operate within the compliance framework and promote responsible gambling strategies.
Qualifications
* Proven experience in casino marketing within the UK or internationally.
* Willingness to travel to venues and meetings across regions.
* Solution‑based thinking with focus on the big picture and scale.
* Strong interpersonal and communication skills, able to talk to people at all organisational levels.
* Excellent time‑management, organisational, and multi‑tasking skills.
* Basic IT proficiency in Microsoft Word, Excel and PowerPoint.
* Detail‑oriented, enthusiastic, and willing to learn and adapt.
* Strong teamwork abilities and capacity for independent initiative.
* Ability to manage confidential or sensitive information responsibly.
Benefits
* 33 days holiday plus bank holidays.
* Bonus opportunities.
* Work mobile and laptop.
* Contributory pension scheme.
* Healthcare plan and life assurance.
* Retail discounts through our benefits portal.
* Employee assistance programme.
EEO Statement
MERKUR Casino UK Ltd does not, under any circumstances, make hiring or employment decisions on the basis of any prohibited ground, including age, disability, gender reassignment, marriage and civil partnership, pregnancy or maternity, race, religion or belief, sex, sexual orientation or any other basis protected by law or prohibited by Company policy. We are committed to a safe and welcoming work environment where harassment of any kind will not be tolerated.
Apply
Visit http://merkurcasinouk.com/career-opportunities/ to submit your application.
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