LSEG (London Stock Exchange Group) is more than a diversified global financial markets infrastructure and data business. We are dedicated, open-access partners with a commitment to excellence in delivering the services our customers expect from us. With extensive experience, deep knowledge and worldwide presence across financial markets, we enable businesses and economies around the world to fund innovation, manage risk and create jobs. It’s how we’ve contributed to supporting the financial stability and growth of communities and economies globally for more than 300 years.
Role Description
This role comprises core Product Marketing responsibilities, focused on defining market understanding, product positioning, and go‑to‑market strategy for our data and analytics products. The role is accountable for ensuring products are positioned to the right target communities, with clear value propositions and compelling messaging that enable effective selling and adoption. The Product Marketing role acts as the connective tissue between Product, Sales, and critically, the Communities Marketing teams, who own the audience and execution. The Product Marketing team maintain oversight of product positioning, commercial messaging, sales enablement, and launch strategy for the product. This role does not own campaign or channel execution but provides the strategic product inputs that inform and guide demand generation, communications, events, and regional marketing activity.
Role Responsibilities
Market and buyer understanding
* Define target market communities, buyer personas, and priority use cases.
* Maintain a clear understanding of customer needs, buyer journeys, decision criteria, and objections.
* Synthesise insight from customer conversations, sales feedback, win/loss analysis, and market research to inform product and GTM decisions.
Product positioning and messaging
* Own product positioning, value propositions, and messaging frameworks.
* Articulate differentiated value versus competitive alternatives and clearly define "why we win".
* Act as the single source of truth for product narratives used across sales, marketing, and product teams.
Sales enablement and commercial readiness
* Work with the Sales GTM team to enable sales teams with clear product stories, pitch decks and narratives and competitive guidance.
* Define the content and asset requirements needed to support each product and go‑to‑market motion, including demos, explainers, reference documents, solution overviews, and adoption guides.
* Determine what assets are needed, for whom, and at which stage of the buyer journey (e.g. awareness, evaluation, sales conversations, onboarding).
Key Skills And Experience Required
* 3+ years Marketing experience in a B2B environment (financial services preferred)
* Innovative and able to exploit client opportunities through product positioning and campaign development
* Ability to implement a messaging platform that differentiates solutions in order to win in a highly competitive marketplace
* Strong storyteller and enjoys turning technical information into client‑facing materials
* Excellent relationship management, project management and communication skills
* Extremely detail oriented and has knowledge of the full marketing mix
* Minimum of bachelor’s degree in marketing, finance, English, journalism or related fields.
Core Competencies
* Strong writing skills and knowledge of financial industry
* Delivery and client focus are essential
* Ability to work to tight deadlines and across time zones and foster a strong team dynamic
* Flexible and able to respond to rapid changes
* Creative self‑starter
* Excellent interpersonal and networking skills
Our Commitment
We welcome applicants with different backgrounds, experiences and perspectives. If this role excites you but you don’t meet every requirement, we encourage you to apply — we value potential, development and diverse thinking.
Career Stage
Manager
We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone’s race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs.
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