Campaign Strategist / Brand Storyteller (Freelance)
Were looking for a mid-level freelance Campaign Strategist / Brand Storyteller to support a mass-audience UK news publisher on a high-profile, editorial-led campaign. This role is focused on narrative, messaging, and campaign strategy, not performance marketing or growth tactics. This is an opportunity to shape a large-scale brand campaign with cultural reach, working closely with senior stakeholders in a fast-paced, newsroom-adjacent environment. Immediate availability is essential.
Role Details
* Start: Monday 2nd February
* Contract length: 3 months
* Rate: £435 per day (maximum)
* IR35: Inside IR35 (Umbrella only, not limited company or Sole Trader)
* Location: High Street Kensington
* Hybrid working: 3 days onsite per week (non-negotiable)
* Work pattern: Full-time, 5 days per week
* Level: Mid-level
Responsibilities
* Develop a large-scale brand / editorial-led campaign
* Define campaign narrative, messaging, and strategic direction
* Shape storytelling suitable for a national news audience
* Work closely with internal teams to guide campaign output
* Ensure consistency of message across digital campaign touchpoints
Qualifications
* Proven experience as a Campaign Strategist, Brand Strategist, or Editorial Strategist
* Strong background in agency environments
* Experience working on campaigns comparable in tone and ambition to major newspaper brands
* Strategic thinker with a storytelling-first approach
* Not suitable for fractional CMOs or traditional marketing executive profiles
* Must be immediately available
Apply: If youre a strategic storyteller with agency experience and availability to start immediately, wed love to hear from you.
*Rates depend on experience and client requirements
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