Description
The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer-focused.
They are accountable for achieving this by:
1. Reflecting a credible and professional Brand image to all internal and external consumers at all times.
2. Maximising sales through selling, providing excellent service, and retail standards.
3. Contributing to efficiencies by adhering to store/Brand/Company procedures and guidelines.
4. Understanding daily/weekly targets.
5. Ensuring personal awareness of all additional sales avenues, e.g., eventing, Omni, and digital channels.
6. Keeping up to date with competitor activities and missed opportunities.
7. Effectively using social media to leverage opportunities to drive the business and enhance the Brand image.
8. Delivering the Brand Strategy and an effective local plan.
9. Planning and implementing local marketing and events initiatives aligned with Retailer activity.
10. Delivering excellent service by continually improving service levels, fostering a zero consumer complaints mindset, and creating a surprise and delight culture.
11. Being an ambassador for the Brand, ensuring Brand values are represented and brought to life.
12. Managing refunds and complaints according to Company guidelines, seeking mutually satisfactory resolutions, and consulting with the Area Manager when appropriate.
13. Using digital tools to keep knowledge up to date.
14. Delivering strategies for consumer recruitment and retention to grow a loyal customer base.
15. Developing up-to-date product knowledge to ensure industry-leading customer experiences and product relevance.
Operations
1. Planning to ensure excellent standards in product, housekeeping, displays, messaging, and pricing.
2. Reviewing retail standards daily to ensure maintenance at required standards.
3. Completing deliveries, stock movements, and related administration within agreed timeframes.
4. Following auditable processes and taking corrective actions where needed.
5. Fulfilling information requests accurately and within deadlines.
6. Minimising stock loss by adhering to Security Policies and Procedures.
7. Creating and maintaining a safe environment for consumers, complying with policies and procedures.
8. Ensuring health & safety responsibilities and operational activities achieve at least an 'Acceptable' grade during audits.
Commerciality
1. Managing daily replenishment and taking appropriate actions.
2. Maximising sales using all available commercial reports.
3. Planning and executing visual merchandising layouts according to guidelines and timelines.
4. Identifying stock issues and taking corrective actions, informing the Area Manager when necessary.
5. Managing promotions and discounts per guidelines.
6. Identifying trends and suggesting improvements to product performance.
Qualifications
Experience in a fast-paced retail and/or consumer-facing environment.
Ability to drive self-development.
Commercial understanding and awareness of industry.
Effective communication, organization, and prioritization skills.
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