We have an excellent opportunity available for an experienced Category Development & Trade Marketing Manager to make a difference at Kraft Heinz. This role in the Away From Home business will be responsible for generating and capturing opportunities with the National Wholesalers and Cash & Carry within our Route-to-Market channel.
This role will execute an even blend of Category Development responsibilities – such as providing range, display and RGM strategies externally; and Trade Marketing responsibilities – such as providing category-driving brand activations and B2B initiatives aimed at independent operators. This role requires a customer-centric mindset, strong analytical skill, and an ability to influence stakeholders through data-to-insight. We expect significant time spent externally with our wholesale customers – understanding their business, category dynamics, and customers. This is counter-balanced with an even blend of internal responsibilities, related to strategy creation and stakeholder management.
What you’ll do:
* Cat Dev: Be the ‘trusted advisor’ and lead category insights for our customers. Primary customer focus on Bidfood, Booker and Brakes, with secondary focus on the major Buying Groups in Regional Wholesale.
* Trade Marketing: Be the conduit between core Brand plans (local and global) and RTM trade marketing plans.
* Trade Marketing: Build materials and 360 selling tools for Sales to execute in-trade.
* Internal (TM): Leader of execution for JBP-invested (D&A) branded activations in RTM.
* Internal (CD): Owner of category data, insights & RGM evaluations.
What you’ll need:
Education & Experience
* Experience in Sales, Category Development and/or Trade Marketing (guideline 5+ years).
* Leadership experience managing teams/agencies (guideline 3+ years).
* Deep knowledge of food & beverage dynamics in AFH channel.
* Bachelor’s degree preferred.
Technical Skills
* Proficiency in MS Office tools (Excel, PowerPoint, Outlook).
* Highly proficient in data analytics and familiar with Cat Dev data and reporting tools – e.g. Circana.
* Highly proficient in understanding operator behaviour and translating Marketing plans into Trade plans.
Professional Attributes
* Commercial acumen – ability to convey a strong value proposition, with strong analytical skill.
* Leadership & stakeholder management – capable of engaging, inspiring and influencing peers & leaders.
* Execution excellence – strong focus on driving excellence in execution to deliver optimal results.
* Data-driven decision-making – ability to analyze market data and make strategic recommendations.
* Customer-centric mindset – ability to build strong meaningful relationships with wholesalers and operators.
What we offer you:
* An ambitious employer; we only want the best for our people!
* An industry-recognised career development pathway.
* A meritocratic salary and bonus structure.
* Excellent training & coaching opportunities to develop your skills and behaviours.
* Flexible and hybrid working approach, including ability to work from abroad.
* Family-friendly and inclusive work environment, backed by leadership-sponsored Business Resource Groups.
* Private medical cover & Digital GP.
* Market leading parental leave benefits & sponsored nursery scheme.
* Employee discount on Heinz products!
* 3 volunteering days per year (Soup Kitchen, Magic Breakfast).
* Option to purchase additional holidays.
* Exclusive gym discounts & cycle to work scheme.
* Premium membership to Calm App.
Location(s): London - The Shard
Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
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