Location: Chelmsford City FC Salerno Way, Chelmsford
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Office Based: On-site
Hours: Monday Friday (08:30 17:00)
Including match days (Saturday and Mid-week evenings on games)
Weekday flexibility to accommodate match days
About the Role:
We are a growing non-league football club looking to do things differently. We are seeking a creative, energetic, and trend-savvy individual to help grow our online presence and attract new fans to our matches. In addition, we are looking for someone to creatively promote our merchandise and hospitality to existing fans and help to activate sponsor partnerships through digital campaigns. You will primarily create content for and help to manage our social media channels, website and ecomms. However there will be the opportunity for this role to generate creative ideas to gain coverage in more traditional media such as print and radio.
Main Responsibilities
Create engaging content whilst staying on top of social media algorithms in order to grow reach, attract new followers and convert them into matchday fans.
Work with local partners (e.g. sponsors, schools, youth football clubs, local organisations) to create joint digital campaigns to expand reach.
Promote club merchandise and hospitality packages through creative storytelling and targeted marketing on social media, website and ecomms.
Work with sponsors and partners to co-create campaigns that satisfy commercial partnerships and create testimonials for potential new sponsors.
Reach out to local press, radio, TV with creative ideasto drive awareness of the club in non-sporting sections/features.
Monitor analytics to track growth, engagement, and campaign performance.
Measures will include
Key social media metrics: follower growth, reach, impressions, engagement
% of new fans to the club (measured by Ticketco survey or other method)
Merchandise and hospitality sales
Skills, Knowledge and Experience:
Proven experience managing or growing social media accounts (personal or professional).
Strong understanding of social media algorithms and content trends.
Confident communicator with a bubbly personality and ability to engage players and fans.
Creative thinker with a flair for video, photography, and storytelling.
Comfortable using tools like Canva, CapCut, Adobe Express, or similar.
Experience of ecomms or CRM platform and website creation or editing.
Experience of working as part of team.
Some knowledge and experience of football / sports club culture and fan communities is desirable.
Understanding and experience of media landscape broader than just social media, e.g. radio, print, is desirable.
Experience with partner, influencer or sponsor collaborations is desirable.
Cross Club Responsibility:
Always act with integrity and prioritise the best interests of the football club
Always serve as an ambassador for the club
Understand and respect all stakeholders, from fans to shareholders
Maintain professionalism and a strong work ethic
Offering:
Opportunity to gain experience and work closely with Senior Leadership for the football club
Work in a high paced environment and be part of a company establishing professional standards working on company improvements in preparation for promotion
Creative freedom to shape the clubs digital voice.
Opportunities to attend matches, events, and work closely with players and sponsors.
Training and support to gain confidence in the role and exposure to a broad range of activities, giving experience across all elements of operations within a football club
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