Hello, we're Laka
You might not have heard of us yet - that's OK, you've found us now - come and find out more about our journey...
Founded in 2017, Laka set out to transform insurance by connecting passionate cyclists to form a collective and protect their bikes for when things go wrong - a better model for insurance was born. For once people come first in insurance by fairly sharing the cost amongst each other. We exist to rewrite the rules of insurance so it’s something people stand with, not against.
Our model: Laka makes sure everything runs smoothly for The Collective - from exceptionally fast claims, splitting the cost fairly, guaranteeing a maximum price and all the other heavy lifting of a regulated insurance business. For that service, the collective pays Laka a fee relative to the claims in a month.
Take a closer look at exactly what this means and how it works here.
What have we been up to since then...?
In a nutshell, we've been very busy! Here are a few of the massive achievements we've had:
Raised $10.4 million at series B!
Grown the team to over 60 Lakanauts, based across the UK and NL, enabling a choice-based, remote-first way of working
Launched Laka in a total of 9 countries, essentially helping more people in more places!
Captured the UK and NL enthusiast cyclist market and expanded into commercial business partnering
Been awarded 'Best Cycle Insurance Provider' (for the past 7 years in a row - go us! )
Opened 3 shiny new offices in London, Bristol & Amsterdam to provide spaces for people to collaborate as they like
We've also achieved a 5* rating on Google Reviews and Glassdoor - go check us out!
Help us continue to change an outdated industry...
We’re growing real fast on our path to make the Laka collective model the industry standard and we’re expanding across segments, products, and territories. We’re looking for innovative, bold and brave minds to help us build the world’s best insurance company.
About the role
We’re looking for a sharp and commercially minded Senior Pricing Analyst to help shape and optimise retail pricing strategies across our Collective Risk Pools in the UK and EU. You’ll embrace the unique challenges and opportunities of Laka’s Collective model, building models and insights that drive growth, retention, and profitability. Working closely with Retail, Product, Marketing and Data teams, you’ll turn complex data into clear, actionable strategies while contributing to the development of our pricing capabilities and mentoring junior colleagues along the way.
Responsibilities:
* Develop and optimise Retail Pricing Strategies and build Models across our Collective Risk Pools for the UK and EU to enable growth, retention, and profitability.
* Take on the unique pricing challenges and leverage the opportunities that Laka’s Collective model presents
* Partner closely with the Retail, Product and Marketing teams to understand customer acquisition dynamics, latest product trends and price sensitivity.
* Monitor and report on the performance of Laka’s risk pools (conversion, retention, loss ratio, margins) by collaborating with the data team and building relevant monitoring dashboards
* Deliver clear, actionable insights from data and present them to wider the Laka Teams in a way that drives decision-making.
* Assist in mentoring junior team members of the insurance team
Sound like you?
* 3-5+ years of experience in a personal lines pricing role, with a focus on building and updating personal lines pricing models
* Strong analytical and technical skills; with experience of model building for personal lines
* Are motivated to challenge ‘the way things have always been done’ in insurance
* Have the ability to share your impeccable technical knowledge with stakeholders and other teams in a simple and concise way
* Are comfortable being both strategic and operational delivering what needs to be done right now, with one eye on the future of pricing at Laka
* Are comfortable with a fast-moving pace, and getting involved in a range of tasks and projects relating to your role - you’re excited about the contribution you can have in a high growth scale up!
* Are inspired by Laka’s purpose and have a willingness to sink your teeth into the role
Our perks
Remote-first way of working - you choose whether you work from home or our beautiful offices in London, Bristol and Amsterdam(we have no minimum expectation of how many days you come in, although we'd love to see your friendly face!)
Share options - we want you to be rewarded for Laka's success - everyone in the business is granted share options when they join
Performance driven scheme - if the company hits its targets, you'll get a cash bonus of 5% of your base salary annually
Annual leave - 25 days holiday (plus bank holidays), with the option to roll over up to 5 days per year
Pension scheme - Laka pays 3% of your base salary into your pension to help you save for the future
Private medical insurance - we’ll give you individual private cover, with the option to add partners & dependants too (at a small cost)
Lunch on us - £15 every first Wednesday of the month to enjoy lunch on Laka - pop out locally with people in the office, or order-in at home, the choice is yours
Company-wide events - we love getting everyone together as much as possible - expect regular events throughout the year, for team building, bonding, and general good old-fashioned fun!
Monthly socials - as if quarterly company events weren't enough, we also give each office a budget for a monthly social activity (think anything from low-key dinner & drinks through to adventure golf, paddleboarding, bowling, electric darts, trampoline parks and more!)
Laka swag - we'll give you some lovely Laka kit to get you started, including a jumper & t-shirts so you can feel (& look) like part of the family
Laka credit - for all you cyclists, we'll give you £10 credit per month towards insuring your bike(s) with us - plus give you access to a bunch of cycling industry discounts
Mental health support - unlimited support via Spill, including one-to-one therapy sessions
Belonging at Laka
We're committed to building and sustaining a business that promotes diversity, equity, inclusion and belonging - our customer collective is broad and inclusive, and we'd like our own people to be too. We're fast becoming a global community of people and we believe each person's unique qualities should be celebrated as they are a huge part of what makes Laka a great place to be. We'd love you to bring your authentic self to work every single day, no matter your age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, caring responsibilities, neurodiversity, or anything else that makes you, you. If you’d like to request a reasonable adjustment as part of our application or assessment process, please let us know by emailing View email address on apply.workable.com
To find out more about what it’s like to work at Laka, visit our careers page here.
Our customer collective is broad and inclusive, and we'd like our own people to be too. We continuously strive to build a diverse team from all backgrounds as we believe that varied experiences and perspectives makes the Laka collective even stronger. If you’d like to request a reasonable adjustment as part of our application or assessment process, please let us know by emailing support@laka.co.uk
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