Role : Senior Brand Marketing Manager Company : Location: UK wide with occasional travel North
We are not just another natural household brand; The business is rapidly scaling, and the next phase of the Miniml journey is to make our brands household names in the UK.
We are looking for a commercially minded Brand Marketing Manager to lead the growth, consistency, and impact of our brand across multiple channels. This is a pivotal role in shaping how customers, partners, and the wider market experience and connect with our brand. You will be responsible for building a strong and engaged community, driving brand storytelling, exploring new marketing strategies, and ensuring every touchpoint reflects our values and vision.
This is a highly visible role, working cross-functionally with senior leadership, sales, marketing, product, and operations, with the opportunity to present in board meetings and contribute to the wider commercial strategy. With over 100% year-on-year online growth, the role is an exciting opportunity to a part of one of the UKs fastest growing brands.
Brand Strategy & Leadership
Own and evolve the brand strategy, ensuring it aligns with business growth objectives..
Present brand performance and insights in board meetings, providing commercially relevant recommendations.
Act as the voice of the consumer, feeding brand insights into wider business and product strategy.
Manage and develop the Content Manager setting clear objectives and KPIs.
Collaborate with other departments (sales, operations, product) to support cross-functional projects.
Content, Storytelling & Community Building
Develop and manage a brand content calendar to deliver consistent and engaging messaging.
Build and nurture a loyal community of advocates, customers, and influencers.
Collaborate with design, marketing, and external creatives to deliver high-quality campaigns.
Social Media & Digital Presence
Lead on building out a TikTok growth strategy, including creative content ideas, partnerships, and community engagement.
Spot cultural and industry trends to create reactive, high-impact content that resonates with TikTok and other social audiences.
Develop thought leadership opportunities for the brand and leadership team.
Retail & Trade Brand Support
Ensure the brand is retail-ready with compelling packaging, point-of-sale materials, and campaign toolkits.
Support retail partners with brand assets and activation ideas to drive sell-through.
Ensure consistency of brand execution across retail, DTC, and B2B touchpoints.
Explore and test new marketing strategies, platforms, and brand partnerships to accelerate brand growth.
Stay ahead of emerging trends in digital, experiential, and influencer marketing.
Explore brand collaborations and partnerships that increase reach and credibility.
Monitor and report on brand performance using analytics tools and social listening.
Translate insights into actionable improvements for campaigns and content.
Benchmark against competitors and best-in-class brands.
Provide regular reports to the board on brand health and ROI of brand-led initiatives.
Proven experience in brand management, ideally within FMCG, consumer goods, or lifestyle brands.
Strong commercial acumen with the ability to present confidently to senior stakeholders and in board meetings.
Demonstrated success in building engaged communities and managing PR strategies.
Strong organisational skills with the ability to manage multiple projects and deadlines.
Experience testing and scaling new marketing channels or strategies.
A creative, proactive, and collaborative mindset.