Consumer Additions are partnering with a leading and rapidly growing leisure and entertainment brand, to hire a CRM Manager to join their London-based team. Known for delivering immersive, experience-led customer journeys across multiple venues.
Apply fast, check the full description by scrolling below to find out the full requirements for this role.
A great opportunity to lead the CRM function, building a strategic vision with a hands-on role focusing around the CRM ecosystem, optimising lifecycle marketing and enhancing guest engagement across all channels.
Key Responsibilities
* Lead the development and execution of an end-to-end CRM strategy
* Build and manage full-funnel lifecycle campaigns to drive retention and loyalty
* Design and refine automated journeys (e.g., welcome, re-engagement, and win-back flows)
* Collaborate with cross-functional teams across marketing, operations, and digital
* Oversee segmentation strategy to ensure precision targeting
* Monitor campaign performance, test continuously, and optimise results
Personal Requirements:
* Proven experience in CRM or lifecycle marketing, ideally in hospitality/ multi-site environment
* Skilled in segmentation, automation, A/B testing, and analytics
* Balanced approach to strategic thinking and data-driven execution
* Proficiency with modern CRM tools
* Proactive, organised, and creatively driven to enhance customer experiences
* Background in loyalty program management
* Creative or design-oriented thinking
Thank you for your application. Due to the high number of applications we are, unfortunately, not able to provide individual feedback to every candidate at this stage of the process. If your application is successful however, you should be hearing from us in due course.
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