The Role
We're seeking an exceptional Account Executive to join our commercial team as a key sales operator in the UK market. Your mission will be to win trust‑wide deployments of Heidi by building conviction with clinicians, operational leaders, and executives. This role is for a high‑agency player‑coach who can take ownership of complex sales cycles, build deep stakeholder alignment, and create strategic urgency around AI‑enabled care. You’ll be selling a proven product into a market that’s hungry for change – but success will depend on navigating NHS decision structures with nuance and rigour. You must have a winning track record in software sales, ideally a deep understanding of the healthcare landscape matched with a killer instinct for enterprise sales. You'll be leading by example and will play a critical role in shaping our enterprise GTM efforts in collaboration with our UK and global revenue leadership team.
What You'll Do
* Own and drive enterprise sales within NHS trusts.
* Lead by example as a high‑performing individual contributor, setting a benchmark for rigour, velocity, and clinical‑commercial empathy throughout the sales process.
* Build and sustain a strategic pipeline, combining usage‑driven signals, outbound engagement, and market intelligence to prioritise the right stakeholders and entry points.
* Deploy consultative, solutions‑led sales techniques to uncover trust‑specific pain points – whether workforce fatigue, backlog pressures, or AI strategy – and shape Heidi’s positioning accordingly.
* Deliver compelling demos and presentations to clinicians, digital leaders, and executives, translating technical capabilities into trust‑wide impact.
* Collaborate closely with cross‑functional teams – especially Deployment, Product, and Clinical Ops – to ensure trust needs are met pre‑ and post‑sale, and to unblock adoption friction.
* Stay ahead of the curve on NHS policy shifts, AI governance, competitive movements, and emerging clinical trends – feeding structured insight back into Heidi’s UK strategy.
What We Will Look For
* A minimum of 3‑5+ years of experience in software sales with ARR >£100k minimum, ideally in the healthcare industry but not essential.
* Proven track record of exceeding sales targets and managing complex enterprise sales cycles with high ownership and urgency.
* Operates independently in a lean hyper‑speed team with excellent communication and negotiation skills, with the ability to build deep trust with senior healthcare stakeholders.
* Acts as a mentor to up and coming sales team members, sharing knowledge and expertise.
* Strong problem‑solving skills and the ability to navigate complex sales processes to deliver results.
* Highly autonomous, high ownership, self‑motivated and results‑driven, with the ability to thrive in a fast‑paced startup environment.
Why You Should Join Heidi
* Real product momentum. We're not trying to generate interest, we're channeling it.
* Equity from day one. When Heidi wins, you win. You'll share directly in the success you help create.
* Unmatched impact. Play a pivotal role at a critical growth moment – working on a product that delivers tangible, real‑world value to clinicians and patients every day.
* Work alongside world‑class talent. Join a team of operators and builders who've scaled unicorns.
* Your health, covered. Comprehensive private medical and dental cover through Bupa, plus 24/7 mental health, coaching and wellbeing support through Sonder and a £100/month Healthy Heidi’s stipend.
* Global parental leave. 26 weeks paid for primary carers and 18 weeks for secondary carers, subject to eligibility.
* Fertility support. £7,000 one‑off payment, eligibility applies.
* Learning & development. £700 per year for courses, books, memberships, conferences and more.
* Home office budget of £500 one‑off to set up a workspace you actually want to work in.
* Recharge days after major milestones and busy periods so you can reset and come back strong.
* Work from anywhere for up to 4 weeks per year, wherever the world takes you.
* Clinical leave. 10 days per year for eligible clinical roles to maintain accreditation and requirements.
* Flexibility that works. A hybrid environment, with 3 days in the office.
Heidi is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. Our strength is in our differences. We're proud to be an equal opportunity employer and are proud to welcome all applicants as we're committed to promoting a culture of opportunity for all.
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