Overview
We’re looking for a Commercial Marketing Performance Manager to drive growth, performance and strategic impact across our Affluent, Savings and Investments business. The role sits within the Brand, Marketing & Experience (BMX) function, in the Strategy & Performance team. You will own the commercial performance of marketing, ensuring activities are aligned to clear financial outcomes and deliver measurable impact.
Location: Leeds or Halifax | Salary: £61,344 – £74,976 pa | Contract: Permanent, Full Time (35 hours)
What you’ll do
- Lead in-year trading cycles, using real-time performance data, forecasting and scenario planning to track delivery against targets and optimise plans dynamically.
- Design and own performance tracking and reporting frameworks to ensure clear visibility of outcomes and enable data-led decision making.
- Identify risks and opportunities early, and drive timely interventions to stay on track.
- Allocate and manage the Affluent, Save & Invest Marketing Budget and the annual Marketing Contribution targets and performance.
- Drive return on investment and improve marketing efficiency.
- Maximise return on investment by continuously optimising spend using performance data, channel efficiency insights and commercial analysis.
- Collaborate with Insight, Planning and Effectiveness teams to evaluate performance and ensure activity delivers measurable commercial value.
- Embed robust measurement frameworks to track, evaluate and improve marketing effectiveness over time.
- Translate business priorities into clear marketing targets and performance metrics aligned to commercial outcomes.
- Drive consistency in how marketing performance is measured, evaluated and improved across the team.
- Create compelling narratives from data-insights to inform decision making.
What you’ll bring
- Proactive, commercially minded individual comfortable with complexity, using data and insight to inform decisions, and driving performance in a fast-paced environment.
- Commercial & strategic foresight (5+ years).
- Strong understanding of revenue drivers, return on investment, cost management and value creation.
- Experience in owning the annual marketing budget and commercial targets and aligning activity to commercial outcomes and growth priorities.
- Performance & trading management (5+ years): experience running in-year trading cycles and tracking performance against targets.
- Ability to identify risks and opportunities early and adapt plans at pace.
- Analytical & data expertise (5+ years): advanced analytical capability with complex datasets, modelling and forecasting; translate data into clear, compelling commercial insight.
- Strong experience using data to inform decisions, challenge assumptions and optimise outcomes.
- Confidence with Excel for forecasting, scenario planning and ROI analysis.
- Experience in financial services or a regulated environment is desirable.
- Experience in marketing effectiveness, optimisation or performance roles.
- Exposure to affluent, wealth, savings or investment products is desirable.
Why join us
This role offers the opportunity to shape the commercial performance of marketing in a key growth area of the business. You’ll connect strategy, performance and execution to drive meaningful outcomes for customers and the business.
Benefits and additional information
We’re committed to diversity and inclusion and to creating a values-led culture. We offer a wide-ranging benefits package, including a generous pension contribution, annual bonus, share schemes, flexible benefits, 30 days’ holiday plus bank holidays, wellbeing initiatives and parental leave.
We keep your data safe. We’ll only request confidential or sensitive information once you are invited to interview or have accepted a verbal offer, and we perform background checks. Our aim is to be a truly inclusive workplace where everyone can thrive, learn and grow. If you wish to contact us, please email careers@lloydsbanking.com.
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