PawaTech is looking for a Content Manager with an inherent passion for teamwork and a collaborative spirit. You will guide and oversee the content strategy and operations for our mobile-focused online sportsbook and casino. You will lead a team of writers and an SEO resource, leveraging AI technologies to create impactful, localised content that drives engagement across multiple markets.
About us:
pawaTech is a leading iGaming solutions provider, delivering sportsbook, casino, lottery, and player management software as a service. We power betPawa - Africa’s largest betting brand, operating across multiple markets.
Our platform is designed for scale, handling millions of active users across web and mobile, processing thousands of transactions every second. With nearly a decade of industry expertise, we don’t just build software - we craft tailored solutions that drive innovation. Our expertise, commitment to quality, and client-focused approach make us a trusted partner in Africa and beyond.
What you’ll be doing:
* Leading daily content operations, ensuring alignment with business goals;
* Managing and mentoring a high-performing team of content writers and an SEO resource;
* Utilising AI-powered tools to improve content creation, localisation, and distribution;
* Developing and executing multi-channel content strategies across product, social media, and advertising;
* Integrating SEO best practices into all content initiatives;
* Monitoring and analysing performance, using insights to optimise results;
* Collaborating with stakeholders across local marketing and commercial teams, Product, UX, Marketing, Operations and Compliance.
What makes you a great candidate:
* 5+ years of experience in a senior content role, ideally within iGaming or sports betting sectors;
* Experience using AI tools (e.g., GPT-based platforms, translation/localisation tools, content analytics software);
* Exceptional writing, editing, and strategic communication skills, able to articulate detailed briefs and actionable content strategies;
* Strong analytical mindset with proven ability to leverage data-driven insights and analytics;
* The leadership capabilities, managing diverse, remote teams effectively;
* Excellent organisational and project management skills, comfortable juggling multiple tasks and priorities;
* Experience in creating SEO-focused content, understanding keyword research, content optimisation, and working in close collaboration with SEO and Growth teams;
* Deep familiarity with the iGaming industry and passion for sports.
Why choose pawaTech?
* We make an impact and contribute to shaping of the iGaming culture;
* We offer growth inside dedicated teams of seniors and career prospects;
* We embrace a modern technological stack and innovative approach;
* We value balance - a flexible environment and team events are waiting for you;
* We play it fair with compensation that recognises and backs your achievements and team budgets.
This job is accepting ongoing applications, and there is no application deadline.
At pawaTech, we are dedicated to building a welcoming and diverse workplace and invite applicants from all backgrounds, regardless of race, gender, age, or other protected characteristics. Our hiring process ensures fairness, objectivity, and respect for every applicant. Applicants are welcome to redact or omit information from their resumes that identifies their age, date of birth, or dates of attendance or graduation from educational institutions.
In compliance with EU GDPR standards and PDPA in Estonia, your personal data will be treated confidentially, used purely for recruitment, and accessible only to authorised hiring team members. To request data deletion, updates, or transfers, please reach out via data.protection@pawatech.com we will fulfil your request in accordance with applicable data protection laws.