Peter’s Yard is a growing sourdough bakery business that combines Swedish tradition with British craft and natural, quality ingredients to create its hand‑baked sourdough products. The Company was founded in 2008, acquired in 2022 by Lotus Bakeries and is now listed in Tesco, Waitrose, Sainsbury’s, Ocado, Booths, Wholefoods and 3,000 independent farm shops and delis. The Company has ambitious growth plans to expand the business and build the brand in the UK across Grocery outlets, food service and speciality stores.
Reporting to the Marketing Manager, you will execute brand strategies that significantly grow household penetration and help Peter’s Yard become the UK’s favourite sourdough bakery brand. You will be the face of the brand, managing our communication, online community and helping us build a brand that people love. This includes delivering engaging content, PR, advertising and community activity to help us reach new consumers.
Responsibilities
* Consumer activation: lead and implement best‑in‑class consumer activation plans with evaluation, ensuring all activities link back to our strategies to deliver the plan.
* Owned media, influencers, brand partnerships & community: own all content development and community management.
* Product management: continually analyse portfolio performance and keep the brand proposition ahead of the competition, identifying opportunities for growth and improvements.
* New product launches: deliver yearly NPD launches with detailed go‑to‑market plans including sell‑in, packaging design and comms launch plans—working alongside product development, sales and category from concept through to launch and evaluation.
* Keep on top of relevant innovation and consumer insights, constantly review the portfolio performance and keep the brand proposition ahead of the competition.
Qualifications & Experience
* Right‑to‑work within the UK (without sponsorship).
* Minimum education to bachelor's degree level.
* 2‑3 years relevant marketing experience in an FMCG business.
* Experience working in a brand team, managing line campaigns.
* Experience with social media scheduling and analytics tools.
* Experience in owned media content development and working with influencers.
* Experience managing websites, ideally with WordPress, and using Google Analytics.
* Proficiency in Adobe Creative Suite (InDesign, Illustrator, Lightroom, Photoshop) – nice to have.
* Project‑management skills, including coordination internally, tracking and reporting progress and delivering on time within budget.
* Good understanding of advertising agencies and the ability to plan, measure and execute marketing campaigns and strategies.
* Drawing out insights from data.
* Good understanding of speciality food brands.
Key Attributes
* Creative.
* Pro‑active.
* Analytical thinker.
* Good communication skills, both oral and written.
* Passionate about being part of the growth of the Peter’s Yard business.
* Dynamic and people‑focused, able to excite others internally and externally about your objectives.
Location & Working Conditions
This is a full‑time position based at our offices in St Alban’s. Four days a week will be spent on‑site.
Benefits
* Opportunity to join an ambitious and driven team with a mix of talents.
* Fast‑growing, international company with on‑the‑job learning and new insights.
* Culture driven by passion, team spirit and open dialogue.
* Enjoy delicious branded snacks every day.
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