Location: Bracknell (Hybrid – 4 days per week in the office) - 12 months contract
Pay Rate: £26.46 per hour
Travel: Up to 20% domestic travel may be required
About the Role
An exciting opportunity has arisen for a Shopper Marketing Executive to join a fast-paced marketing team supporting the UK retail and office channel. This role focuses on delivering effective shopper marketing campaigns, managing seasonal promotions, and driving consumer engagement within the UK retail environment.
You will play a key role in planning, executing, and analysing shopper marketing initiatives, while working closely with cross-functional teams to identify growth opportunities and ensure successful campaign delivery.
Key Responsibilities
* Manage multiple customer seasons, promotions, and consumer communications across UK retail channels
* Lead the creation, execution, and measurement of Shopper Marketing Execution Plans
* Support marketing operations including purchase orders, budget management, and SKU creation
* Develop a deep understanding of shopper behaviour, needs, and purchasing habits
* Collaborate with Category Development Managers, Key Account Managers, and Trade Marketing teams to identify growth opportunities
* Build strong relationships with marketing contacts at key customer accounts
* Align marketing initiatives with customer go-to-market strategies and target audiences
* Evaluate the financial
Skills & Experience
* Degree in Marketing (or higher) from an accredited institution
* Experience in Shopper Marketing, Consumer Marketing, or Account Management within an FMCG / B2C environment
* Strong analytical and problem-solving skills
* Experience managing projects and working with multiple stakeholders
* Excellent communication and influencing skills
* Commercial awareness and business acumen
* Strong project management and prioritisation abilities
* Ability to manage multiple tasks in a fast-paced environment
* Excellent interpersonal and organisational skills
* Proactive, self-motivated team player
What We're Looking For
We are looking for someone who is organised, analytical, and commercially aware, with a passion for shopper marketing and retail activation. The ideal candidate will thrive in a collaborative environment and be confident managing multiple projects while building strong relationships with internal teams and retail partners.
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