Our client are a fast growth business.
They are now looking to recruit a talented, commercial & innovative Senior CRM Manager to help take the business onto the next stage of its growth ambitions.
PURPOSE OF THE ROLE
Reporting to the Head of Marketing, the Senior CRM Manager will create, implement and oversee the CRM strategy within a dynamic and growing business. Responsible for the CRM programme for the business, you’ll be focused on retaining and growing the existing customer base, utilising all communications channels - across transactional, Service and pro-active contacts.
This is a great opportunity for someone wanting to advance their career in CRM, the vision for the business is that the right candidate would come in as a Senior CRM Manager, but would advance into the Head of CRM in the next 12-18 months.
MAIN DUTIES & RESPONSIBILITIES
Reporting to the Head of Marketing, you will:
1. Lead your CRM team, as well as the wider Marketing and Customer Service teams to implement and facilitate the CRM strategy and plan in line with overall business goals
2. Owning and developing the CRM strategy that effectively converts registered users to customers, welcomes new prospects, reactivates lapsed customers, prevents churn and drives repeat purchase from previous bookers
3. Gather strategic insights to inform CRM strategy in terms of campaign generation and existing campaign improvement
4. Analyse ex...