Screwfix Direct is seeking a CRM Lifecycle Manager to oversee and evolve their customer lifecycle strategy on a 12-month fixed-term contract. This role centers on enhancing customer engagement and retention through personalized journeys. Key responsibilities include owning the lifecycle strategy, planning automated journeys, delivering communications through diverse channels, and defining success metrics. Ideal candidates will have strong CRM knowledge and hands-on experience with marketing automation platforms like Braze. Benefits include a bonus, hybrid work, and extensive holidays.
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