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Regional sales manager

Welwyn Garden City
Sika
Regional sales manager
Posted: 10h ago
Offer description

Job Description


We’re looking for a high-performing Regional Sales Manager to join our Roofing team in the South West of England

This is a field-based role.

The Opportunity:

As a Regional Sales Manager, you will take full ownership of your region’s sales performance, strategy, and growth. You’ll be trusted to run your area as a business within a business, balancing short-term results with long-term value creation.

You will:

* Be accountable for delivering sales in line with revenue & margin targets
* Lead, coach, and develop four direct reports consisting of sales managers/representatives
* Play a key role in shaping regional and national sales strategy
* Work closely with senior leadership to drive sustainable growth

This is a role with real influence, visibility, and progression for the right individual.

Key Responsibilities

Sales Leadership & Performance

* Own and deliver the regional sales plan aligned to the company's objectives
* Drive consistent performance against revenue, margin, and activity KPIs
* Forecast accurately, manage pipelines rigorously, and identify growth opportunities
* Take decisive action to address underperformance and unlock potential

People Leadership

* Set clear objectives, coach regularly, and conduct high-quality performance reviews
* Build a high-performance, accountable, and collaborative sales culture
* Support succession planning and talent development within the region

Commercial Excellence

* Ensure disciplined CRM usage, reporting, and data-driven decision-making
* Work cross-functionally with marketing, operations, and senior leadership
* Represent the region professionally at customer meetings and internal forums

The Rewards:

You will be rewarded with a competitive salary and a sweep of great benefits. We pride ourselves on our total reward package:

* EV/PHEV Company Car Fleet or Car Cash Allowance
* Bonus Scheme
* Holiday 25 days rising to 28 days with service, plus bank holidays
* Core Hours Working
* A company pension contribution of up to 10%
* Private healthcare for you, with the option to add family
* Group life cover at 6x your annual salary
* Global Income Protection (PHI)
* Enhanced maternity and paternity pay
* Staff discount platform & Cycle to Work scheme
* Dedicated Service Awards for reaching key milestones
* Selected discounted Sika products

The Support:

* You will benefit from the support of our highly motivated sales team with strong foundations and a positive culture
* Full training will be given along with the full support of various departments, technical, sales, HR and accounts to enable you to perform in your new role.
* Our open-door policy helps you get the advice and support you need, when you need it.

Qualifications


The Skills:

The ideal candidate will have demonstratable experience in creating, managing and developing winning teams. A proven track record of delivering on target sales, strong commercial skills and can communicate clearly. High energy and a “can do attitude” is vital.

A significant commitment to professional and personal development from day one, including a comprehensive local, product knowledge and leadership development initiatives complimented by a global Sika Business School offering.



Additional Information


The Future:

Potential Career Routes: There are multiple leadership career routes than can be explored.

The opportunity to progress within a global company across a variety of business areas.

Commitment towards Diversity

We welcome expressions of interest from all eligible applicants. The Construction Industry and the Sika salesforce remain disproportionately under-represented by women and we therefore particularly welcome applications from women interested in a sales career in the building supplies and materials industry. Accordingly, we aim to provide an enabling and inclusive working environment for all.

What we need from you?

If you are looking to further develop your career in sales with a global industry leader and make a real impact, we would love to hear from you.

We offer competitive salaries, aligned with local market benchmarks and the specific scope and responsibilities of each role. Compensation is determined based skills relevant to the position, education and/or training. We are committed to fair and equitable pay practices in accordance with applicable laws and regulations.

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