About the Role
We’re hiring a Digital Marketing Executive (Advertising Operations) based in London to lead campaign execution across platforms like Facebook, Google, TikTok, and more. This is a data‑driven, high‑accountability role designed for someone who thrives on managing complexity, optimizing campaigns at scale, and extracting meaningful ROI from every ad dollar spent.
You’ll be the person behind the controls — setting up campaigns, running experiments, fixing tracking, analyzing results, and constantly pushing performance higher.
What You’ll Do
* Plan, launch, and optimize paid digital campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, and other relevant platforms.
* Monitor and analyze campaign KPIs (CTR, CPC, CPA, ROAS) daily to ensure performance targets are met or exceeded.
* Conduct A/B testing on ad creatives, copy, audiences, placements, and bidding strategies to identify what works.
* Collaborate with content and design teams to craft high‑performing ads and landing experiences.
* Troubleshoot issues related to ad delivery, tracking, targeting, or performance drops in real time.
* Manage campaign budgets across channels, ensuring efficient allocation and maximum ROI.
* Build detailed weekly and monthly reports, highlighting key insights, optimization actions, and budget usage.
* Stay up to date on platform changes, beta features, algorithm updates, and new ad formats.
* Set up and manage conversion tracking using UTM parameters, pixels, and Google Tag Manager.
* Conduct audience research and segmentation to target high‑intent and high‑converting user groups.
* Coordinate with vendors, agencies, or partners to execute large‑scale or specialized campaign initiatives.
You’ll Thrive Here If You…
* Live and breathe performance marketing and get excited when CTR jumps by 2%.
* Love testing and retesting — from headlines to audience slices to bidding methods.
* Are obsessed with numbers, patterns, and uncovering what’s working and what’s not.
* Move fast and execute independently without needing to be micromanaged.
* Know how to communicate findings with clarity, and suggest what to do next.
* Operate with urgency, ownership, and a startup mentality; your results speak for you.
* Can juggle multiple campaigns, deadlines, and adjustments with focus and precision.
What You Bring
* Bachelor’s degree in Marketing, Advertising, Business, or related field.
* Proven experience in digital advertising operations or performance marketing roles.
* Hands‑on expertise in Facebook Business Manager, Google Ads, TikTok Ads, and related ad tools.
* Proficiency in analytics platforms such as Google Analytics, Meta Ads Reporting, and campaign dashboards.
* Strong understanding of ad formats, bidding strategies, campaign structures, and targeting mechanisms.
* Experience with conversion tracking, including UTM parameters, pixel setup, and Google Tag Manager.
* Familiarity with retargeting strategies, audience segmentation, and programmatic display.
* Exceptional attention to detail and the ability to manage multiple campaigns at once.
* Certification in Google Ads, Meta Blueprint, or similar is highly desirable.
Nice to Have
* Experience in a high‑growth startup or digital‑first company.
* Knowledge of SEO, email marketing, or affiliate/performance partner networks.
* Exposure to marketing automation tools or CRM platforms (e.g., HubSpot, Braze).
* Familiarity with Looker Studio, Tableau, or custom BI dashboards.
What You’ll Get
* Competitive salary and performance‑based bonuses.
* Ownership of campaigns that directly impact revenue and growth.
* Exposure to regional markets and cross‑functional collaboration.
* A team that values clear thinking, fast execution, and measurable outcomes.
* Hybrid work flexibility in London with high autonomy.
Location Requirement
Based in the UK
Compensation Range
£35,000 – £50,000 base salary per annum. Final compensation will be determined based on the candidate’s qualifications, skills, and relevant experience.
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