Acting Head of Social Content
Department: PR & Social Media
Employment Type: Fixed Term - Full Time
Location: Head Office, London
Description
To lead ELEMIS' social media and influencer marketing efforts, shaping the brand voice across key social platforms—with a primary focus on TikTok and Instagram—to drive awareness, engagement, and growth within the highly competitive skincare landscape. Responsible for overseeing all owned social channels, spearheading influencer partnerships, and overseeing a social affiliate programme that turns brand advocates into a high-performing content and commerce engine.
What Will You Do?
Social Media Strategy & Execution
* Develop and implement a forward-thinking, data-driven social media strategy across all owned channels, with a focus on Instagram and TikTok
* Create and oversee a robust content calendar aligned with the marketing calendar, encompassing brand campaigns, product launches, and seasonal moments
* Ensure content is innovative, on-trend, and platform-native, and in alignment with the brand’s focuses
* Ensure there is constant monitoring of analytics and reporting to optimise performance and shape future content
Influencer Marketing
* Lead the influencer strategy across tiers (macro, micro, and nano), with a focus on brand alignment and EMV
* Form and develop relationships with relevant influencers and agents to drive brand advocacy and equity
* Oversee all influencer campaigns from brief to execution, ensuring impactful storytelling and performance tracking
* Support channels on developing influencer marketing campaigns to fit their goals, partner alignment and budget, whilst in alignment with the wider UK influencer strategy for ELEMIS
Social Affiliate Programme
* Proactively build social advocacy programs that drive brand conversations and deepen brand relationships, empowering the customer to become the influencer and voice of ELEMIS, whilst having a social affiliate element to drive sales
* Collaborate with digital teams to identify growth opportunities in social commerce and partner with them to successfully drive existing programmes
Leadership & Collaboration
* Manage and mentor the social team, providing guidance, structure, and development opportunities
* Work closely with marketing and digital to ensure social media aligns with broader business goals.
* Work hand-in-hand with Global Head of Communications to ensure the influencer strategy functions effectively across organic and paid engagements
* Keep the business ahead of digital trends and emerging platforms in the beauty and social commerce space, bringing to the table growth opportunities to explore
* Select and manage social media or influencer marketing agencies to support on activation where needed, ensuring they are well-briefed and stick to required budgets, timelines and overarching strategies
* Serve as the internal expert on influencer marketing and organic social media, sharing competitor activity, platform updates and knowledge with the wider teams
* Ownership of Social budget, ensuring accurate tracking and optimal investment to support the Marketing calendar and business goals
Standard Responsibilities
* To work as a team with other individuals and colleagues in the company, sharing knowledge when appropriate, helping colleagues and promoting a spirit of mutual respect and support.
* Understand and abide by company and departmental rules, policies and procedures.
* To carry out other duties as so requested by management at time to time
* Demonstrate 24/7 approach to responsibilities
The Perfect Candidate
* 10+ years' experience of social media marketing leadership in beauty or lifestyle industries
* Good level of creative writing skills highly desirable
* Genuine interest in the skincare industry
* Entrepreneurial approach: owning the role and proactively finding ways to change/improve our current social media presence
* Sociable, outgoing personality. Excellent people skills: build collaborative relationships with all key teams
* An enthusiastic team player with excellent organisational, communication and writing skills
* Must possess outstanding administrational skills and exceptional attention to detail and spelling
* Strong knowledge and daily use of key social media
* Willingness and ability to support and help drive "digitalisation" of brand teams, educating key brand personnel on social media
* Excellent level of computer literacy in PowerPoint, Word and Excel
What We Offer You!*
* Generous Staff Discount on all your favourite ELEMIS products and spa treatments, as well as discounts on L'OCCITANE Group products (including L'Occitane, Erborian and more)
* Excellent well-being policies including enhanced Maternity & Paternity policies, Income Protection, Life Assurance and more
* Generous Holiday Allowance, increasing with length of service
* Company Pension Scheme
* Bonus/Commission Scheme
* Healthcare Cash Plan (with Dental)
* Employee Assistance Programme for all Associates and their families
* Cycle to Work Scheme, Season Ticket Loan, Length of Service Awards
* Much, much more!
*Some benefit eligibility is based on length of service or contract type
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