Overview
Are you experienced in defining, developing, and delivering central visual merchandising standards across retail and concession estates?
Looking for a role where you can translate brand, product, and commercial objectives into clear, practical VM guidelines that drive consistency, density, and conversation across all markets
If so, we have an opportunity for a Visual Merchandiser to join our Regatta Marketing team
Impact of the role
The Impact you will have in this role is:
* Central VM Standards & Guidelines: Develop and maintain seasonal visual merchandising guidelines covering windows, mannequins, POS, fixtures, and in-store storytelling.
* VM toolkits: Own the creation of VM toolkits, including layouts, planograms, adjacencies, and best-practice guidance for all store formats.
* VM alignment: Ensure VM standards align with brand strategy, product priorities, and commercial objectives.
* Guidance translation: Translate complex VM concepts into clear, practical guidance that can be consistently executed across markets.
* Flexibility and protection: Define and clearly communicate what is mandatory vs where local flexibility is permitted, ensuring key brand and commercial priorities are protected while allowing for appropriate market adaptation.
* Center of excellence: Act as the central owner of VM best practice, with authority over VM standards, principles, and guidance across all estates.
Mock Shop & VM Planning
* Own and manage the Head Office Mock Shop, using it to test and validate VM concepts before rollout.
* Trial density, layout options, and product stories to identify the most effective VM solutions.
* Use VM software and planning tools to produce scalable layouts and visual plans.
* Support continuous improvement of VM standards through testing, iteration, and insight.
Cross-Functional & Market Collaboration
* Work closely with Merchandising to ensure VM supports category strategy and product flow.
* Partner with Marketing and Activations teams to align VM with campaign messaging and POS.
* Support International and Retail teams by providing clear guidance and responding to VM queries.
* Provide VM input for new store openings, refits, and key projects where required.
Insight, Review & Continuous Improvement
* Lead a structured imagery-led review process to assess VM implementation across markets, identifying gaps, inconsistencies, and opportunities for improvement.
* Work with Retail Operations and International teams to drive corrective actions and support improved execution against central standards.
* Partner with Merchandising and Retail to understand the commercial impact of VM on priority product stories, including sell-through, space productivity, and density.
* Feed learnings and performance insight back into future VM standards, layouts, and guidelines.
Performance Indicators
Measurable outcomes
* Seasonal VM toolkits and guidelines delivered on time and to agreed standards.
* Clear evidence of improved consistency across markets, measured through imagery reviews and compliance tracking.
* Reduction in rework, misinterpretation, or local deviation through effective use of the Mock Shop and clear guidance.
* Demonstrated iteration and improvement of VM standards based on insight, review outcomes, and commercial learnings.
A full job description outlining all deliverables and requirements for the above can be found attached to the advert on our careers page.
Requirements / Qualifications
* Degree in Marketing, Business, or related field preferred.
* Strong understanding of fashion or outdoor retail environments and multi-site estates.
* 3+ years experience in a visual merchandising role within a multi-store retail environment.
* Experience working at Head Office / central level setting VM standards is desirable.
* Strong commercial and creative balance.
* Highly organised with excellent attention to detail.
* Confident influencing and working cross-functionally.
* Able to translate strategy into practical execution.
* Comfortable using VM planning tools and Microsoft Office (PowerPoint essential).
* Willingness to travel occasionally as required.
* Ability to work within a budget
* Ensuring all invoices are logged and signed off in timely manner
* Ensure all credit card receipts are logged and approved in a timely manner
* Providing support to marketing team on invoices and credit card approvals where required
* Intermediate user of Microsoft applications
* Experience with project management software and tools (e.g., Asana, Trello, Monday.com).
* VM planning / mock shop software.
* Understanding of GDPR regulations and their application in marketing practices.
What we offer
* Profit Share Bonus: Enjoy a discretionary bonus based on the companys success.
* Future-Proof Pension: Secure your retirement with our comprehensive pension plan.
* Annual Leave: 25 days starting annual leave entitlement
* Loyalty Rewards: Earn an extra day off for every 3 years of service, up to 2 additional days.
* Buy More Leave: Buy up to an additional 3 days of annual leave every year
* Continual development: Comprehensive training and development, including bitesize learning, apprenticeship courses, and ongoing opportunities to grow your career
* Exclusive Discounts: Get special discounts across all our brands.
* Perks at Your Fingertips: Access a variety of benefits through our company website.
* Family Support: Benefit from enhanced Maternity, Paternity & Adoption leave after 2 years of service.
* Celebrate You: Take advantage of birthday hours to celebrate your special day.
* Wellness Walks: Join company walks to stay active and connect with colleagues.
* Inspiring Workspace: Work in a state-of-the-art Head Office environment.
* Volunteer Day: Enjoy a paid day off to give back to your community.
* Hassle-Free Parking: Free, secure on-site parking for all employees.
* Delicious Dining: Enjoy meals at our subsidized canteen, featuring Starbucks coffee.
* Cycle to Work: Save on travel with our cycle-to-work scheme.
* Fitness Perks: Access discounted gym memberships at various locations along with access to our onsite fitness suite and wellbeing room.
* Convenient Facilities: Freshen up with our on-site shower facilities, complete with hairdryers and straighteners.
About Regatta
Our Regatta Family: The Regatta Group supplies quality outdoor clothing and accessories through our 3 great brands - Regatta, Craghoppers and Dare2b - whether exploring the Amazon rainforest, walking your dog in the local park or cycling the Tour de France, we have what you need.
Its a friendly, supportive family business - a place where bakers, dog walkers, book worms, students, parents, travellers, movie buffs, foodies, festival goers, musicians and more come together to create experiences our customers really appreciate. The thing we all have in common, is that we share the same core values of Great Relationships and Entrepreneurial Spirit.
Our investment in the environment: Sustainability is at the heart of everything we do, and you will have the opportunity to support our Group wide sustainability committee and put ideas into action and really make a difference to the world we live in!
Diversity, Equity, and Inclusion: At Regatta Group, we are committed to creating a diverse, inclusive, and welcoming workplace. We are an equal opportunities employer and encourage applications from all backgrounds. Should you require any reasonable adjustments during the recruitment process, we are happy to support you.
Take the leap-join us in making a difference, both for our team and the world around us!
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