ROLE: Data Lead DEPARTMENT: Data Team RIGHT TO WORK: Applicants must have the right to work in the UK, as we are unable to provide visa sponsorship. NO RECRUITMENT AGENCIES: Please note that we are not seeking assistance from recruitment agencies for this role. We have established relationships with selected partners and will reach out to them directly if support is needed. WORK LOCATION & FLEXIBILITY: Hybrid/Remote. We’re open to discussing arrangements that work best for you. DURATION: Permanent, Full Time. Working Monday to Friday 9am-5:30pm (37.5 hours weekly). PACKAGE: Up to £50,000 DOEBenefits. We’re proud to be B Corp certified and a Real Living Wage employer. We publish salaries in all job ads to ensure transparency and fairness for every candidate. OVERVIEW We’re Sleeping Giant Media. A multi-award-winning digital marketing agency on a mission to make digital better. From Folkestone to Europe, we help businesses grow through smart strategy, creative thinking and genuine partnership. Right now, we’re looking for a Data Lead to join our growing team. As a certified B Corporation, we’re proud to be part of a global community of businesses committed to balancing profit with purpose. Our workplace is grounded in equity, transparency and impact, where doing good and doing great go hand in hand. We believe in flexible working, diverse voices, and giving people the space to thrive. If you’re someone who loves learning, tackling new challenges, and being part of something meaningful, we think you’ll fit right in. THE ROLE We’re looking for a proactive and insight-driven Data Lead to shape, refine and elevate our data offering. Working closely with the Director of Data & Performance, you’ll lead the design and delivery of measurement strategies, tracking, reporting and analytics solutions across a portfolio of clients. This is a hands-on role that blends strategic thinking, technical delivery and client partnership, helping turn business goals into clear measurement plans, reliable datasets and actionable insight. 1. Lead measurement planning and KPI frameworks aligned to client objectives. 2. Conduct data and tracking audits, including tags, pixels, consent-aware measurement, UTMs and naming conventions. 3. Implement and QA tracking across client-side and server-side setups where appropriate. 4. Build and maintain dashboards and reporting solutions using Looker Studio, Google Sheets, BigQuery and Supermetrics. 5. Support experimentation and CRO programmes through test design, measurement frameworks, QA, analysis and insight. 6. Analyse performance data to uncover trends, opportunities and actionable recommendations. 7. Develop workflows, templates and documentation to improve delivery and consistency. 8. Partner with key clients, Account Managers and channel specialists to deliver excellent service. 9. Support new business proposals, pitch meetings and the ongoing development of our data offering. THE PERSON You’re a strategic, detail-focused problem solver with a passion for data, measurement and digital marketing. You can turn complexity into clarity, thrive in a collaborative agency environment and enjoy finding smarter ways of working. What You’ll Bring 1. Strong experience in analytics, tracking and reporting in a digital marketing environment. 2. Advanced knowledge of GA4, GTM, Looker Studio, Google Sheets or Excel. 3. Confidence using BigQuery and SQL for analysis and reporting. 4. Strong understanding of KPI frameworks, attribution, channel measurement and performance insight. 5. Experience implementing tracking solutions and conducting audits. 6. Excellent communication skills and the ability to explain technical concepts clearly. 7. Strong organisation, attention to detail and the ability to manage priorities. 8. A collaborative mindset, with the confidence to work independently and drive improvements. 9. Experience with server-side measurement such as Cloud Run or Stape.io. Nice To Have 1. Experience supporting CRO or experimentation programmes using platforms such as VWO or AB Tasty. 2. Knowledge of Power BI, dbt, Git or privacy-aware measurement design. BENEFITS We’ve created a place where you can do great work and enjoy doing it. Here’s what you get: 1. Hybrid working 2. Healthcare cash plan (includes dependants) 3. 24/7 access to doctors and counsellors 4. Employee Assistance Programme (EAP) 5. Pension with salary sacrifice option 6. 10 paid sick days 7. Birthday day off 8. Fully stocked snack, games and great social events 9. Paid training, conferences, and continuous development 10. Charity initiatives and volunteer opportunities OTHER INFO Sleeping Giant Media is committed to equality and diversity. We welcome applications from everyone regardless of background, identity, or circumstance. We’re building an inclusive workplace where everyone can thrive. Applicants must have the right to work in the UK, as we are unable to provide visa sponsorship. Need adjustments or support during the application process? We’ve got you, just let us know. Visit our website for the full job ad and to apply! Proud member of the Disability Confident employer scheme Disability Confident About Disability Confident A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident .