National Account Manager – ASDA Stills
Job Title: National Account Manager – ASDA Stills
Location: Hybrid – weekly travel to our head office in Hemel Hempstead, customer visits and other Carlsberg Britvic sites is expected
Job Length: Permanent – Full Time
Competitive Salary with extensive benefits:
* Monthly product allowance – alcoholic & non-alcoholic options available
* Private Medical options
* Life Assurance
* Company bonus scheme
* Access to 24/7 GP services
* Enhanced pension contribution
* Access to a range of high street discounts
Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright. For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, 7UP, Lipton Iced Tea and Rockstar Energy.
With a strong national footprint, the Carlsberg Britvic business includes 5 production facilities and 16 logistics depot’s servicing customers up and down the UK. As the Dynamic, Multi-Beverage Powerhouse, we are united by a single, consistent goal: ensuring our people thrive.
About the role
We are now recruiting for a National Account Manager – ASDA Stills. This role will be responsible for leading the negotiations and development of strategic and tactical plans to deliver company volume, profit, and market share targets.
Role Responsibilities
* Own customer‑specific sales strategies that drive revenue, growth, and market share.
* Build and deliver tactical plans with cross‑functional teams to hit commercial targets.
* Lead outlet‑level execution and negotiate winning solutions with customers.
* Deliver flawless point‑of‑purchase activation and manage dynamic activity calendars.
* Own price change implementation—preparing, communicating, and handling objections confidently.
* Partner with Logistics to forecast volumes accurately and support wider business planning.
* Grow accounts through a strong contact strategy that uncovers new opportunities.
* Run high‑impact customer meetings and coach your team to deliver the same standard.
* Track performance proactively, course‑correct fast, and drive collaborative ways of working.
* Gain insight in‑outlet—assessing execution, coaching teams, and ensuring plans land brilliantly.
Experience and Key Attributes
* Previous experience in a similar role and within an FMCG business is preferred.
* Inspiring, influential communicator with strong commercial acumen.
* Skilled in building compelling propositions and converting them into actionable account and execution plans.
* Confident managing P&L, forecasting volume and profit, and analysing performance.
* Strong selling, negotiation, and relationship‑building skills.
* Effective influencer who can both challenge and be challenged constructively.
* Highly organised with excellent planning and time‑management skills.
* Experienced in managing trade investment budgets.
Our commitment to diversity, equity & inclusion
We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses. We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do.
We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.
Application Process
We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible.
We look forward to receiving your application.
This is an exciting time to join our newly formed business – with their incredible individual history’s, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.
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