Overview
Shopper Marketing is a key part of the wider Commercial function. The team works cross functionally to deliver Omnichannel shopper activations across all retail sectors, aligned to business and customer objectives.
The shopper marketing executive is responsible for helping to create, influence and execute shopper marketing campaigns across our brands of Birds Eye, Goodfella’s & Aunt Bessie’s. Working closely with marketing, category and sales they will help develop impactful plans focused around business and/or customer objectives that ultimately aim to influence shopper behaviour in and around the point of purchase.
The shopper marketing executive works closely with internal functions, as well as external agencies and retail partners to land plans at scale and both on time and in full.
Responsibilities
1. Support the full shopper marketing team on the delivery of campaigns from creative concept through to execution
2. Ownership of own accounts and projects to drive the shopper marketing agenda from initiative through to launch
3. Attend, engage and present relevant updates in all key business cycle meetings to ensure all teams have full visibility of shopper plans with key focus on flagging risks to the plan, outlining ops to drive the plan and celebrating successes
4. Work closely with the cross functional channels team to land key branded big bets and retailer initiatives
5. Deliver engaging brand sessions with customers through close cross functional work with sales and category teams
6. Have a clear understanding and responsibility for budget ownership & invoice management to ensure shopper marketing budgets are up to date and correct
7. Work with the wider shopper marketing team on the creation and delivery of budget reporting to the wider business
8. Responsibility for ensuring shopper activity planners (trade plan) are up to date and shared to key stakeholders
9. Work closely with the shopper marketing team to ensure operational tracking is correct and actively flag any artwork or booking deadlines to the relevant functions
10. Creation and delivery of big bet campaign bulletins to the wider business in an efficient and exciting manner
11. Proactively manage allocated accounts including planning, day to day campaign management, trade presentations, liaison with retail partners and commercial teams
Qualifications
Essential
12. Educated to A Level
13. GSCE Qualifications Grade C/4 or above in Maths and English
14. Exceptional attention to detail
15. Tenacious approach to achieve targets
16. Positive/personable attitude
17. Excellent written and oral communication skills
18. Ownership and responsibility for achieving personal growth
19. Pragmatic approach
20. Problem solving
21. Financial acumen
22. Business acumen
23. Decision Quality
24. Presentation Skills
25. Results and Target Focus
Desirable
26. Marketing/Business studies Degree
27. Experience working with or in a marketing agency ideally within a shopper marketing or online environment
28. Understanding of the instore guidelines and capabilities for each customer
29. Previous experience working with FMCG retailers/Customer environment
30. Marketing qualifications or experience 2+ years