Leads Reward campaigns within the Customer Journey team, driving the design, setup, and delivery of initiatives that boost sales and customer growth. Owns budgeting and forecasting for reward mechanics, ensuring resources are used effectively and financial targets are met. Works cross‑functionally with product, audience, finance, and operations teams to shape reward strategies that meet both customer needs and commercial goals. Partners with analytics teams, including EA, to apply segmentation and insight, creating targeted and personalised journeys that strengthen loyalty and support wider business objectives Shapes and manages the strategy for reward mechanics, ensuring they are commercially effective, customer‑led, and aligned to business OKRs. Leads the end‑to‑end design, setup, and delivery of reward campaigns, working cross‑functionally with Marketing, Technology, CRM, Commercial, Finance, and Operations. Uses customer segmentation and insight to develop targeted, personalised journeys and enhance propositions across products, brands, and categories. Partners with Finance and key business stakeholders to align plans, validate forecasts, and ensure reward activity supports wider commercial and customer growth goals. Identifies capability gaps, drives Test & Learn activity, and proactively manages risks to ensure smooth delivery and continuous improvement of reward mechanics. Experience developing and delivering CRM strategies that drive customer engagement and commercial outcomes Strong commercial acumen with a solid understanding of CLTV and financial planning Data‑driven decision‑maker with strong strategic thinking and problem‑solving skills Skilled in customer journey design and aligning journeys to business and segment goals Confident communicator able to simplify complex topics and influence cross‑functional stakeholders Proven ability to lead initiatives across diverse teams, with strong prioritisation and stakeholder management skills