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Digital marketing executive

Edinburgh
Permanent
Addleshaw Goddard
Digital marketing executive
Posted: 3 November
Offer description

Duties


Below is an overview of the main duties (this list is not exhaustive):
• Monitor, prioritise, and schedule digital marketing requests to ensure timely, on-brand, and accurate delivery. Assign tasks to external content support agencies when necessary.
• Act as a key liaison between the digital marketing team and internal stakeholders across the firm. Manage expectations with internal stakeholders, keeping them updated on progress and delivery timelines.
• Publish content on the AG website, create social media assets using Canva, and schedule posts via HubSpot. Build and distribute marketing emails using Vuture (our email marketing platform).
• Support internal teams on digital marketing campaigns, including advising on best practice, supporting on LinkedIn advertising campaigns and creating campaign landing pages that are user-friendly, on-brand, and conversion-focused.
• Maintain and update AG website content, including campaign and event pages, expiring outdated content, and flagging items that require revisions.
• Assist with SEO optimisation tasks to enhance the performance of the AG website.
• Extract and analyse data from various platforms to support reporting and optimisation efforts. Monitor performance of campaigns and help to make data-informed recommendations to improve future campaigns.

Knowledge, skills and experience required
We are looking for someone with the following attributes:
• Highly organised, approachable, and able to communicate with internal stakeholders in a calm, professional, and friendly manner.
• Exceptional attention to detail and the ability to manage multiple tasks or projects simultaneously while maintaining a high-quality output.
• A strong aptitude for using online software and technology, with a proven ability to quickly adapt to new systems.
• A keen interest in digital marketing and a solid understanding of digital marketing best practice.
• Experience using website content management systems, email marketing platforms, and social media management tools (full training on specific platforms will be provided).
• 2-3 years of experience in a professional work environment.
We are a hardworking team that loves what we do – and we like to have fun while doing it. If this sounds like the kind of environment you'd thrive in, we'd love to hear from you!

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