Posted: 16 June
The role
Overview
At Recordati, we are united by a clear purpose: unlocking the full potential of life. With a century of history behind us, we are building the next chapter of our journey, continuing to grow while keeping patients at the centre of all we do.
What drives us is a shared belief that health, and the opportunity to live life to the full, should be within reach for everyone. This brings energy to our work, shaping how we support each other and show up every day. Our values – Better Together, Never Settle and Always Deliver – reflect this mindset, helping us to keep improving and make a meaningful difference.
Above all, these values bring to life our promise to everyone at Recordati, you can unlock your full potential. We know that people thrive when they can be themselves, are trusted and supported, and are given the opportunity to grow and make a meaningful contribution.
Are you ready to unlock your full potential?
Job Purpose
The Senior Director, Marketing and Launch Lead, Rare Diseases Metabolic and Dermato‑Oncology (MEDO) Franchise, will provide strategic marketing leadership and oversight of new product launch to support the continued growth of the RRD portfolio. S/he will collaborate closely with cross‑functional colleagues globally, namely clinical development, medical, regulatory, market access, commercial and business development.
This role offers a high‑impact opportunity for a leader eager to drive launch readiness for a strategic new asset, orchestrating cross‑functional teams, market insights, and business planning across geographies. It is a unique platform to make a meaningful impact.
Collaborative, fast‑paced and interculturally agile, this executive will be a role model for Recordati’s values and a champion of ethics and integrity.
Key Responsibilities
Marketing Strategy
Develop and lead the global brands positioning, marketing strategy and long‑range brand plans for the assigned portfolio within the Franchise, ensuring full alignment with corporate objectives. This includes:
Defining a clear vision and driving long‑term growth and sustainability
Translate corporate goals into annual marketing plans and calendars, setting priorities and performance objectives for brands and markets
Product Launch & Lifecycle Management
Develop and lead integrated product launch plans (from late‑stage development through commercialization) in partnership with cross‑functional and regional teams, ensuring timely execution of pre‑launch, launch, and post‑launch activities
Lead competitive readiness initiatives by monitoring market trends and competitors; ensure the team develops contingency plans and responsive strategies to maintain a competitive edge
Define and implement strategies to maximize product life cycle – including new indications, formulations, or market expansions – to sustain long‑term value for each brand, supporting business cases development
Lead the global launch readiness for a new mRNA asset, with a planned commercial launch in H1 2028
Marketing Operations & Compliance Oversight
Guide the creation of core promotional tools and training programs for field teams, equipping local commercial teams with the knowledge and resources to effectively promote the products.
Audit global marketing content and campaigns, verifying accuracy, ethical standards, and consistency with brand messaging
Act as the point of contact for resolving any issues/opportunities related to business opportunities, marketing practices or product communications in collaboration with other functions (Medical, Regulatory, Legal, Patients Engagement).
External Engagement
Represent the company’s brands at major industry and scientific events and conferences to enhance visibility and reputation. This includes:
Work alongside Medical Affairs teams to engage KOLs and clinical experts, cultivating them as advocates for the company’s products
Support collaborations with patient organizations on specific projects to ensure the patient perspective is considered in marketing initiatives
Budget
Manage the global marketing budget for the assigned portfolio, ensuring efficient allocation of resources to high‑priority activities., monitoring marketing spend and adjust plans to optimize the impact of investments.
Recommend new investments supported by business cases when needed
People management
Ensure the growth and engagement of the Global Medo marketing team by fostering a culture of accountability, empowerment, and continuous development. Provide clear expectations, regular feedback, and coaching; support learning initiatives; and promote individual contributions aligned with franchise/company strategy. Actively contribute to ensuring high level of engagement of the cross functional team dedicated to the brand/portfolio.
Required Education
Degree in Business Administration, Marketing, Pharmacy or a related field
Required Skills and Experience
Minimum 15 years’ of experience in the pharmaceutical/biotech industry with at least 5 years in a senior Marketing leadership role
Demonstrated experience in rare diseases or orphan drugs, ideally in both development and commercial settings
Experience in developing and executing marketing strategies, leading global product/brand launches, influencing senior leaders and managing brands in multiple markets
Working experience in international contexts, preferrable global ones
Proven ability to operate in a matrix environment
Required Behaviours and Competencies
Strategic thinking & Global perspective
Resilience & Adaptability
Proactivity in change, open to innovation
Communication & Influencing
Networking and Collaborating
Results Orientation
Project Management
Financial Acumen
Managing People
Required Languages
Fluency in English is required for this role. Knowledge of any additional language will be considered a plus.
Travel required in %
20-30%
Equal Opportunity
At Recordati we believe in people! Inspired by our purpose - unlocking the full potential of life - we are committed to creating a diverse environment and cultivating a culture of inclusion. We strive to continually lead with our values and beliefs, enabling our employees to bring their whole selves to work and develop their potential.
We are proud to be an equal opportunity employer. We recruit, develop and reward without regard to, amongst others, gender, sexual orientation, gender identity or expression, national origin, age, physical or mental ability, race, ethnicity, political or religious belief.
If you are looking to join a company where you can try new things, speak openly, and be bold, we invite you to apply today.
#J-18808-Ljbffr
