Content Writer - B2B marketing agency based in Woking, Surrey.
£35,000 - £38,000 - Hybrid working - 2 days per week in the office
This is a well established B2B marketing agency who have a strong team that you will be able to progress your career with.
About the role:
We are looking for an experienced B2B content writer to work closely with the wider
content team, digital experts, creatives and social media specialists.
This role sits at the intersection of content creation, content strategy, and brand
strategy. You'll be responsible for delivering compelling, full-funnel content across
multiple B2B accounts while contributing to strategic planning and helping maintain
each client's distinctive brand voice.
Content Creation
You will craft high-quality content across diverse formats - from thought leadership
articles and technical whitepapers to video scripts, podcasts, and interactive guides.
Excellence in human writing is essential, but you'll also need to think like a full-stack marketer-not just a blog writer.
You should either bring your own content creation stack or be eager to build one, using AI and automation tools strategically to scale your output and elevate your creative work. The goal is to work smarter, not harder, while maintaining the human taste and editorial judgement that makes content genuinely distinctive.
Content Strategy
You will plan campaigns and assets with a clear understanding of how to create
strategic content plans that outline creation, delivery, publication, and management to meet specific business goals and audience needs. Every piece you create should be
intentional, purposeful, and commercially relevant.
Brand Strategy
You will work with an understanding of brand positioning, competitor landscapes,
audience needs, and messaging frameworks. While brand strategy is owned by our Strategy team, there is natural crossover in this role, and you'll need to apply brand
thinking to ensure every asset strengthens brand distinctiveness and reflects a
coherent identity.
What we are looking for
Essential:
* Solid B2B marketing agency experience in a content writer position, working
across multiple clients and campaigns - this is not a junior-level role
* A diverse portfolio showcasing a broad range of B2B content assets is
essential when applying - we want to see thought leadership, technical
content, video scripts, campaign work, and evidence of full-funnel thinking
* Exceptional writing ability: journalistic eye for great copy, impeccable spelling
and grammar, provocative headlines and attention-grabbing openers
* Ability to write succinct social and ad copy for LinkedIn and Reddit
* The mindset of a full-stack marketer, not just a blog writer - you should either
bring your own content creation stack or be building one, using AI and
automation strategically to scale output while maintaining quality
* Understanding of B2B marketing fundamentals: aligning copy with business
objectives, personas, and the full customer journey
* Experience in or strong understanding of content strategy and creating tactical
content plans
* Awareness of brand strategy principles- messaging, audience understanding
* Knowledge of common B2B topics such as SaaS, cybersecurity and the Cloud
* Confident presentation and public-speaking skills to showcase work to clients
clearly and persuasively
* Able to work in a hybrid setup, commuting to Woking 2 days per week
What's in it for you
* Flexible working around the core hours of 10 am - 4 pm
* Work from home, as well as in the office 2 days a week to collaborate
* 25 days holiday per year
* Quarterly Protected Learning Time: 1 working day dedicated to undertaking
professional development
* Regular social activities
* Free access to our WellBeing Programme through Care First
Sponsorship won't be able to be offered so you will need to have an independent right to work in the UK.
We are interviewing currently so apply now for immediate consideration for the Content Writer position or contact Stuart Barnes at ITSS Recruitment for further information