Serving our customers, communities, and planet a little better every day.
Salary - from £33,040 & Excellent Benefits
Work Level - 1
Location – Edinburgh or Glasgow - Hybrid
Office Attendance - Our roles are hybrid; you should be able to work in our offices 2 days per week.
Closing Date - 18th November 2025
We deal in the personal – from pet insurance for your best friend, and home insurance for peace of mind, to motor insurance for your dream car or travel money for that trip you’ve worked hard for. And that means we always work with heart. Whether we’re helping our customers or looking after our people, you’ll find there’s a warmth and friendliness to everything we do.
We’re looking for a curious and customer-focused Digital Experimentation Analyst to join our growing Digital Analytics team.
What you’ll bring
You’ll play a key role in improving our customers’ digital journeys by analysing behaviour, identifying opportunities, and delivering experimentation & personalisation across our digital estate. So why not bring your talent, expertise, and skills to join our friendly team and make a difference to our customers, communities, and planet.
What you’ll be doing:
* Work closely with insight, product, commercial and development teams to develop data-driven experiments to solve business problems and validate opportunities.
* Collect and analyse experiment data, turning numbers into knowledge that drives our strategic objectives.
* Build and report on experiment findings through dashboarding, engaging presentations and compelling reports.
* Write robust experiment specification documents, manage tickets & approvals, and QA builds – establishing visibility and quality.
* Understand the organisational policies and procedures along with regulatory codes and conducts, ensuring work aligns to these standards.
* Contribute to ongoing evolution of the Optimisation function, ensuring we operate with integrity and with a growth mindset.
What you should have:
* Digital analytics skills, focused on customer journeys using tools such as Adobe Analytics, Google analytics etc.
* Experience with optimisation tools such as Oracle UBI, Optimizely, AB Tasty, VWO etc.
* Experience with content personalisation and targeting.
* Understanding of basic experimentation statistical principles.
* Ability to read basic HTML & CSS.
* A customer‑first mindset and ability to prioritise high‑impact work
* Strong communication skills to share insights with technical and non‑technical audiences
And if you have these, even better:
* Previous experience in financial services or a regulated environment.
* Familiarity with tag management systems (e.g. Ensighten)
* Exposure to agile environments and marketing technologies
* Understanding of JavaScript.
Don’t meet every single requirement? Don’t worry — enthusiasm and a willingness to learn matter just as much. If you think you’d thrive in this role, we want to hear from you.
What’s in it for you?
* Prepare for your retirement with our colleague pension scheme.
* A virtual GP Service for you and your family 365 days a year.
* Performance‑related annual bonus.
* Indulge in a generous holiday allowance with a minimum of 7.2 weeks, with the opportunity to buy more.
* Embrace the benefits of our Colleague Clubcard, enjoy a 10% discount that increases to 15% every payday as an added perk, we’ll give you a second card to share with someone else.
* Benefit from our family‑oriented initiatives, encompassing enhanced maternity leave pay, a shared parental leave policy, and a generous 8‑week paid paternity leave.
A place to get on
* Take advantage of our ongoing learning opportunities and award‑winning training, to help you achieve the job and career you want.
* Take part in our Buy as you Earn and Save as your Earn share schemes.
Everyone’s welcome
We want all our colleagues to always feel welcome and be themselves. We’re committed to building a more inclusive workplace and celebrating everything that makes colleagues unique, and value the richness and diversity this brings to our business. A more diverse business helps us deliver on our purpose to serve our customers, communities, and planet a little better every day.
Additional Information
We also know the importance of balancing work with life’s other commitments. Please talk to us at interview about the flexibility you need, as we’re committed to exploring part time and flexible working opportunities, at every level of the organisation.
How to apply
We value our people and diverse teams and believe the variety of backgrounds and experiences make us stronger to achieve our goals.
Our colleagues are working hybrid, taking time to meet with colleagues in our offices for moments that matter, such as team catch‑ups, planning meetings and more. If you’re interested in finding out more about what a career at Tesco Insurance and Money Services looks like, click apply to find out more!
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