Description Paid Search Specialist Salary: See benefits section Job Type: Full Time, 13 Months Fixed Term Contract, 37.5 hours per week (Cardiff) Full Time, 12 Months Initial Fixed Term Contract followed by an indefinite contract, 40 hours per week (The Hague) Location: IB (International Baccalaureate®) Global Centre, Cardiff or The Hague Hybrid or remote working opportunity. About the Job The Paid Search Specialist role sits in our Global Marketing Team, providing a unique opportunity for someone to work on the development and execution of impactful paid search campaigns across diverse search engines, platforms and channels for a mission drive organisation. The Paid Search Specialist will work closely with Global Marketing colleagues to plan, execute and refine targeted digital marketing campaigns with the goal of driving targeted traffic, enhancing brand visibility and achieving measurable business objects. This opportunity can be offered on a Remote or Hybrid basis within the UK or the Netherlands, therefore working patterns will be discussed and considered on an individual basis. Please outline your requirements in your application. Remote workers will be required to visit the offices occasionally as per business needs and will be periodically invited to join the Global Team at an international office (most likely the Netherlands). We offer a Flexible-Working Schedule with our core hours being 10am-12pm and 2pm-3pm, meaning you can flex your hours between 7am and 7pm to suit your professional and personal needs. Responsibilities Key Responsibilities Designing, implementing, and managing PPC search campaigns across multiple search engines (e.g., Google Ads, Bing Ads) to maximize website traffic, lead generation, and conversions. Implementing, and managing paid digital media campaigns across multiple platforms (e.g., Meta, LinkedIn, etc.) to maximize website traffic, lead generation, and conversions. Conducting comprehensive keyword research to identify high-performing keywords and negative keywords to optimize campaign performance. Working with marketing colleagues to develop compelling and relevant ad copy and review creative assets, ensuring adherence to brand guidelines and best practices. Monitoring and analyzing campaign performance, identify trends, and make data-driven recommendations to improve key performance metrics such as click-through rates (CTR), cost per click (CPC), conversion rates, and return on ad spend (ROAS). Continuously optimizing campaigns through A/B testing, bid adjustments, landing page optimization, keyword expansion, and other optimization techniques. Collaborating with cross-functional teams, including copywriter, designers, and other members of the marcomms team, to align digital campaigns with overall marketing initiatives. Monitoring and managing campaign budgets, ensuring effective allocation and optimization of ad spend. Qualifications About You Directly accountable for designing and executing paid digital media, PPC and SEO / Search Engine Optimisation campaigns within a current or previous role. In-depth working understanding of PPC advertising platforms, including Google Ads and Bing Ads. Proficient in using various social media and digital advertising platforms to place, run, monitor and report on campaigns. Proficient in using PPC tools, bid management platforms, and analytics tools to monitor and optimize campaign performance (e.g., Google Analytics, Google Ads Editor). Analytically minded with the ability to interpret complex data to drive actionable insights and recommendations. Solid understanding of keyword research, audience targeting, and ad copywriting best practices. Excellent team player with the ability to develop effective working relationships on a Global scale across different time zones. Excellent written and verbal English (fluent) In addition to your salary, we offer an attractive range of benefits including: Position Location: Cardiff Annual salary in the region of £36,307 - £45,383, negotiable dependent on experience 10% employer pension contribution from first day of employment (minimum contribution required from yourself is 3%) 25 Days annual leave, plus public holidays, with the option to buy up to 5 days additional annual leave 10 Days work from anywhere leave (per calendar year) Flexi Hours with our core hours as 10am-12pm and 2pm-3pm. You can flex your 37.5 hours per week around this Enhanced family friendly benefits Life assurance 4x annual salary Paid volunteering leave (one day per calendar year) Flexible benefits allowance at 1.5% of your annual salary Excellent continuous professional development Health and wellness schemes Disability Confident Employer Cycle to Work scheme Discounts on a range of products, including days out and Gym Memberships Cash back opportunities available from a wide range of retailers Employee Assistance Programme Free onsite parking Position Location: The Hague Annual salary in the region of €55,471 - €69,339, negotiable dependent on experience Relocation support and work permit sponsorship available Flexible benefits allowance equivalent to 1.5% of Annual Salary to spend on benefits or as addition to salary Flexible working (core hours are 10am-3.30pm), 40 hours per week 25 days annual leave plus public holidays, plus opportunity to purchase up to 5 days of leave each year Bicycle scheme IB Pension Life insurance 2x annual salary Travel and work from home allowance Health insurance allowance Disability insurance Excellent continuous professional development Applications will be accepted until 11.55pm BST, 25 May 2026 Interviews will take place w/c 25 May and 01 June 2026. We are committed to building a working environment that values respect, diversity, and compassion. The International Baccalaureate is proud to be an equal opportunities employer, and we welcome applications from all qualified applicants. As a global employer, we adhere to all relevant employment legislation in the countries in which we operate, and we’re happy to provide any reasonable support or adjustments as needed to ensure applicants can fully participate in our recruitment process.