A career at Loftware is more than just a job – it’s an opportunity to help shape the supply chain of the future.
Job Title: Product Marketing Manager
Location: UK (Reading) or remote (UK), Šenčur, Slovenia (hybrid), Germany (remote), The Netherlands (remote)
Please note: Visa sponsorship is not available for this role.
Position Summary
The Product Marketer will be a key member of Loftware’s Product Marketing team, connecting the dots between our products, markets, and customers. This role transforms innovation into meaningful stories that drive awareness, demand, and adoption. As part of a small but mighty team of strategic storytellers and market advocates, you will craft narratives that resonate with the right audiences at the right time, ensuring Loftware’s voice in the market is clear, credible, and consistent.
Key Responsibilities
1. Positioning & Messaging: Develop clear, differentiated value propositions and maintain consistent messaging across channels.
2. Go-to-Market Strategy: Support comprehensive launch plans, manage release communications, and collaborate cross-functionally to ensure impactful product introductions.
3. Content Creation: Produce marketing assets (datasheets, briefs, presentations) and provide sales enablement tools like battle cards and competitive comparisons.
4. Pricing & Packaging: Assist in creating pricing strategies, conduct competitive analysis, and work with Product Management and Finance to align pricing with business goals.
5. Competitive & Market Intelligence: Research market trends, perform win/loss analysis, and use insights to refine messaging and inform strategy.
6. Customer Advocacy: Highlight customer success stories, coordinate Customer Advisory Board activities, and integrate feedback into marketing and product plans.
7. Cross-Functional Collaboration: Partner with internal teams to ensure cohesive strategies and act as the voice of the customer in decision-making.
Qualifications
8. 5+ years of experience in product marketing or related roles within B2B SaaS or enterprise software.
9. Strong understanding of go-to-market strategies, positioning, and sales enablement.
10. Excellent written and verbal communication skills; ability to translate technical concepts into clear business value.
11. Proven ability to manage multiple projects in a fast-paced environment.
12. Experience with competitive analysis and market research.
What We Are Looking for in a Candidate
13. Collaboration: Success depends on strong partnerships across teams.
14. Strategic Thinking: Ground decisions in data, insights, and customer feedback.
15. Proactivity: Anticipate needs and act with agility.
16. Consistency: Maintain a unified voice and message across all touchpoints.
Why Join Us?
17. Working for the undisputed global leader in a business-critical industry offers unparalleled possibilities.
18. Our team is made up of the most talented, curious, and inspiring people in their fields, each bringing something unique to the table.
19. We use the power of the global team.
20. We set you up for success. We offer comprehensive training to all employees and place an emphasis on employee development.
We win with inclusion
At Loftware, inclusion, diversity, and belonging are paramount to our success and our culture. We are an equal opportunities employer. This means we are committed to recruiting qualified applicants regardless of race, color, religion, age, sex, gender, national origin, disability, or protected veteran status. We believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential.
About us
We make the Supply Chain work
At Loftware, our end-to-end cloud-based labeling platform helps businesses of all sizes manage labeling across their operations and supply chain and our solutions are used to print over 51 billion labels every year. With over 500 industry experts and 1,000 global partners, Loftware maintains a global presence with offices in the US, UK, Germany, Slovenia, China, and Singapore making us a trusted partner for companies in automotive, chemicals, clinical trials, consumer products, electronics, food & beverage, manufacturing, medical device, pharmaceuticals, retail/apparel, and more.
#Makeyourmark with Loftware and apply today!