Senior Manager, eCommerce
Manchester (hybrid) • Full-time • Reports to: Growth Director
Package: £55-70k + performance bonus
Own the experience. Drive conversion. Lead the platform.
Hairburst sits where beauty meets wellbeing
We design effective, habit-forming hair growth solutions and the experiences that keep customers coming back. Clear routines, measurable results, products that earn a permanent spot in the bathroom.
We're owner-operators. In 2014 our founders launched Hairburst with £4k; in 2021 the brand joined a FTSE-100 group (JD Sports); in 2023 the founders bought back 100% to build the company we always wanted to run.
Today we're in Boots, Superdrug and Holland & Barrett, on marketplaces and DTC across nine territories, backed by 1M+ customers.
Now we're building the infrastructure for what comes next. The Growth Studio brings brand, creative, performance, CRM, data, retail and marketplace into one room. Not as departments reporting up, but as collaborators solving the same problem. Weekly working sessions. One plan. Shared dashboards.
Hairburst is the first brand. It won't be the last.
Why this role, why now
DTC is our biggest channel. But our site experience isn't where it needs to be. We need someone to take ownership of the platform: the flows, the pages, the checkout, the data, the roadmap.
This is a front-end experience role, not a retention role. We have a dedicated Retention and Subscriptions lead who owns everything post-acquisition (onboarding, churn, win-back, LTV). Your job is everything before that: how do we turn visitors into customers?
The complexity: we run multiple sites across UK and Europe. UK has high subscription penetration. EU markets are earlier stage, more packs and bundles, lower subs attach.
Each needs a different approach to UX, flow, and conversion. You'll own that strategy and execution.
You'll also lead and develop a small ecommerce team (currently two Ecommerce Executives), setting standards, prioritising the roadmap, and building capability.
Who this works for: A product-minded ecommerce leader who's ready to own the platform properly. You've managed people, run experimentation programmes, and delivered measurable conversion improvements. You think in journeys and data, not gut feel
The mandate
Own the DTC platform. Full ownership of site experience across UK and European markets. Strategy, roadmap, execution.
Lead the ecommerce team. Manage and develop two Ecommerce Executives. Set priorities, coach for quality, build a high-performing team.
Drive conversion across all markets. You understand that UK ≠ Spain ≠ Germany. Different customers, different behaviours, different conversion strategies. You own the approach for each.
Optimise the customer journey. From landing page to checkout. Map the flows, identify the drop-offs, test the fixes, ship improvements. Build a culture of continuous optimisation.
Run a proper experimentation programme. A/B tests, multivariate tests, clear hypotheses, documented learnings. You don't guess; you prove.
Build the data layer. GA4, Shopify analytics, funnel reporting, cohort analysis. You create the dashboards that show what's actually happening and where the opportunities are.
Own site performance. Speed, uptime, mobile experience, Core Web Vitals. You set the standards and hold the line.
Coordinate technical delivery. Work with developers (internal and agency) to ship improvements. You write clear briefs, manage timelines, and ensure quality.
Partner with the Growth Studio. Weekly sessions with brand, creative, performance, CRM, data, retail and marketplace specialists. You bring platform and conversion insight; they bring traffic and commercial priorities.
Work alongside Retention. Clear handoff: you own the experience to conversion, they own post-conversion. You'll collaborate on subscription checkout and flows, but churn, onboarding and LTV sit with them.
What success looks like (12 months)
✓ Conversion rate improved measurably across UK and EU sites ✓ Experimentation programme running consistently: regular tests, documented learnings, clear wins ✓ Site speed and Core Web Vitals strong across all markets ✓ EU sites performing better with market-appropriate UX, not UK copy-paste ✓ Dashboards live and used: funnel, conversion, drop-off analysis by market ✓ Technical roadmap clear and delivering; platform easier to improve ✓ Ecommerce team developed: clear priorities, higher capability, good retention ✓ Growth Studio and Territory Managers making faster decisions because site data is clear ✓ Subscription checkout optimised (in partnership with Retention)
About you
Product-minded. You think in user journeys, flows, and experiences. You're not a channel manager; you obsess over how customers move through a site and where they get stuck.
Proven leader. You've managed people before. You can set priorities, coach for quality, and build a team that delivers.
Analytically rigorous. GA4, Excel, Looker or similar. You build reports, spot patterns, turn data into action. You don't trust gut feel when you can test.
Technically confident. You understand how Shopify works, can brief developers clearly, and know enough about site architecture to make good calls. You don't code, but you speak the language fluently.
Experiment-driven. You've run real testing programmes with proper methodology. You know the difference between a valid result and noise.
Commercially aware. You care about revenue, not just conversion rate. You understand AOV, margin, and how different markets have different economics.
Multi-market thinker. You've worked across multiple sites or markets. You understand localisation isn't just translation.
High standards. Slow pages, broken checkout steps, inconsistent mobile experience. You notice, you fix, you set the bar for everyone else.
Signals we're looking for
→ 5-8 years in ecommerce, ideally DTC or consumer brands
→ Experience leading or managing a small team
→ Strong analytical track record: conversion optimisation, funnel analysis, experimentation programmes → Experience with Shopify (or similar), GA4, and testing tools
→ Examples of UX or flow improvements you identified, tested, and shipped
→ Evidence you've improved conversion through data and testing, not intuition
→ Multi-site or multi-market experience strongly preferred
→ Bonus: product management background, subscription experience, SQL or BI tools
Apply
CV + 300 words answering:
"Tell us about a conversion improvement you led from insight to implementation. How did you identify the opportunity, what did you test, and what did you learn about how customers actually behave?"
Plain English. We're looking for your thinking, not AI-generated answers. It'll be obvious in the conversation if you've just used ChatGPT.
Add your response as an appendix to your CV (single document) and submit via LinkedIn, or email to recruitment@hairburst.com.
We'll only acknowledge complete applications (CV + appendix). If you've taken the time to answer properly, we'll get back to you within 48 hours.