At GO Outdoors, our purpose is to inspire and equip everyone for life outdoors. We believe in the positive benefits of the outdoors—whether that is a daily dog walk, hiking Ben Nevis, horse riding, or cold‑water therapy—and provide the best equipment for all outdoor activities at the best price guaranteed. Our values—'One Team,' 'Responsibility,' 'Passion,' and 'Integrity'—guide us to fulfil our mission as the nation's favourite outdoor retailer. If you share our passion and want to make a difference, join our team and be part of something unbeatable!
Role Overview
Brand Marketing Executive – Apparel & Footwear (Outdoor), located in Bury, reporting to the Brand Marketing Lead within the Marketing (Outdoor) department.
Key Responsibilities
* Supporting the delivery of the marketing plans for the clothing and footwear partner brands
* Planning and creating engaging, relevant and commercially minded content to be used across JD Outdoor channels
* Supporting the development of the JD Outdoor content strategy
* Working with the Brand & Content Marketing Manager to assist in the delivery of the partner brand marketing plans
* Contributing to content calendars that align with the campaign planning calendar (season campaigns, product launches, etc.) in line with the content strategy
* Working with the in‑house videographer and social team to produce video content to support the content strategy and partner brand marketing plans
* Planning and attending shoots to create video content across all JD Outdoor channels
* Briefing brand pages, e‑mails, and website banners to the design team for the clothing and footwear partner brands
* Producing SEO‑rich blog content and expert advice guides
* Monitoring content performance and reporting insights, continuously looking for ways to improve the JD Outdoor content strategy and plans
* Working closely with the commercial/own brand teams to develop and execute content and marketing activity for own brand ranges, ensuring their messages are delivered across all relevant channels
* Communicating campaigns & results
Role Objectives
* Campaigns are delivered on time and within budget
* KPIs for content views and engagement are achieved
Key Stakeholders
* Brand & Content Marketing Manager
* Content team
* Marketing team members
* Merchandisers and Buyers
* Online team
* Production Companies
* External Brands/Agencies
* Retail ops / store teams
Skills & Experience
* Excellent writing skills, able to write creative and persuasive copy with a defined tone of voice, quickly and accurately
* Experience with blog building tools, such as WordPress, with basic HTML skills
* Video production skills – planning, scripting, administration, budgeting, etc.
* Experience of selling product through marketing and/or retail sales
* Knowledge and understanding of what makes a good customer experience
* Experience of social media and broader marketing
* Experience of developing and managing content calendars
* Ability to work collaboratively on projects with multiple stakeholders from across the business
* Ability to draw insights from analytic data
* Familiarity with Google Analytics (advantageous)
* A passion for the outdoors and outdoor products (advantageous)
* Phone videography skills (advantageous)
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