The role
We’re boohooMAN. Our philosophy is pretty simple; Innovate. Create. Repeat.
Born in 2013 from, with a vision to become the number one destination in men’s fashion, boohooMAN is growing fast and expanding internationally.
Our goal is to give our customers top quality, fashion-forward clothing at a price that doesn’t break the bank. We believe that fashion should be fast, affordable and trend-driven.
If you want to be a part of an exciting team, then boohooMAN is where you want to be. Come and join us.
Your team
We are boohooMAN. Our menswear collections and ground-breaking campaigns have taken the market by storm. We want to be the world’s number one streetwear brand, and our affordable and accessible looks have allowed us to push boundaries and bring the latest styles to life.
What you'll be doing
You will be responsible for leading the strategy and overall management of the boohoo global affiliate programs across several markets. You will manage the boohoo internal Affiliate team and work closely with the Affiliate Network account teams to align the channel with business goals and targets by market. You will also need to oversee other commercial partnerships which are encompassed in the channel.
1. Owning and developing the channel’s strategy to ensure we maintain a “best in class” approach, setting high standards for the team, group & wider industry.
2. Responsible for effectively executing the channel’s global, annual budget with regular forecasting and updates to senior marketing leadership
3. Lead direct reports in the team to execute activity, driving forward the channel in a passionate manner & continuously giving them opportunity for learning & development
4. Leading the day-to-day management and optimisation of boohoo Affiliate accounts across global markets in line with business goals & focuses
5. Monitor and analyse performance against key KPIs and make suggestions for optimisation
6. Quarterly planning with key partners/ networks to keep the strategy focused and refreshed
7. Initiate and implement ideas to grow affiliate activities across the different markets in line with the needs of the business and KPI targets
8. Work closely with the trade team to plan and manage the Affiliate promotions schedule – strategizing promotional offers based on business and profit performance
9. Test and trial tactics – Review of new affiliates or new technologies and identify those which are fitting to grow the affiliate programmes
10. Lead commercial negotiations with new and existing partners, working with procurement and the wider group where needed
11. Oversee the management of validation process and approve invoices
12. Regularly audit the Affiliate channel to identify gaps and opportunities
13. Strategic management of wider/larger partnerships such as Student partners and influencer networks
14. Partnership vetting, identifying non-compliant activity and recognizing the necessary actions to take
15. Be fully competent in all technical aspects of the channel’s functionality, including being aware of new technology or upcoming changes which may impact
16. Proficient with wider partnership opportunities, utilising a plethora of partners to drive sales revenue growth via efficient spend and/or drive ancillary revenue into the business
17. Collaborate with teams across the business (Marketing, Product, Business Intelligence, Finance, Eccoms etc.) to align Affiliate marketing with wider priorities and objectives.
18. Build strong relationships with teams from the affiliate network and/or other external partners to drive the channel forward
19. Provide support and training to junior members of the affiliate team, conducting 1-1’s, annual reviews and input to development plans. Provide members of the wider marketing team/ business support to help them understand the affiliate channel
Working with us
To succeed here, you have to love working at pace. It’s relentless, but we love it. Change is a certainty – you need to adapt and be agile. We want you to challenge the status quo, innovate and be open to trying new things. We’re always pushing boundaries. We empower our people, giving them freedom and autonomy to learn and grow in their roles. We’re passionate, agile, creative and one team.
More about you
20. Previous experience in an Affiliate Marketing role/ Digital Marketing role at a Manager level
21. Team player – able to collaborate across functions
22. Team management experience
23. Digital awareness – experience and understanding of how digital channels can work together and how these may cross over into the affiliate channel
24. Initiative – able to think outside of the box and solve problems
25. Organised and Time Management – Task prioritisation of own workload and that of the teams
26. Pro-active and positive attitude
27. Driven and goal orientated
Why join us
We’ve set our sights on dominating the global e-commerce fashion market, and because we’re 13 brands (and counting), there are plenty of opportunities to grow your career. Our mission is to create a workplace where everyone is respected, their individual differences are valued, and they can be themselves at work without exception.
28. You’ll get the opportunity to take part in our various share schemes
29. Core hours enable you to flex your working times around your needs on an ad hoc basis
30. Benefits that support your health and wellbeing
31. There’s up to 40% discount off our all of our brands
32. Our social calendar? Next level
33. With HQs in Manchester and London and offices across the globe (some are dog friendly!), we offer a buzzing atmosphere and the boohoo family culture wherever you work
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