Job Title: SEO Manager Location: Cardiff (On-site, 5 days per week) Salary: £55,000 (DOE) Job Type: Full-Time, Permanent About the Company A leading home services company is seeking an exceptional SEO Manager to turn organic search into a true growth engine for their business. This isn't about chasing vanity metrics. Every strategy you develop, every optimization you implement, and every team decision you make will be measured against one critical question: "So what?" More traffic is good, but does it convert? Does it reduce our reliance on paid channels? Does it connect us with the right people at the right moment in their journey? About the Role You'll lead a focused team of 2 SEO Specialists and 1 Digital PR Executive, driving performance across keyword strategy, on-page optimization, technical SEO, and digital PR. But what truly matters is how these activities translate into measurable commercial success. Responsibilities Strategic Leadership & Performance Management Lead a high-performing SEO team with clear focus on commercial outcomes Monitor and analyze daily, weekly, and monthly SEO performance with actionable insights Stay ahead of algorithm updates and lead confident, data-driven responses Deliver commercially focused reports that directly support lead generation goals Technical Excellence & Optimization Identify and prioritize keywords that attract high-converting users, not just volume Audit and improve existing pages for structure, search intent, and conversion performance Collaborate with developers to prioritize technical fixes that deliver maximum business value Monitor Core Web Vitals and overall site health for optimal performance Cross-Functional Collaboration Champion SEO best practices across all teams from the planning stage Work closely with content, development, and marketing teams to embed SEO strategically Lead training sessions and build internal awareness of effective SEO practices Influence both technical and non-technical stakeholders with clear, data-driven insights Qualifications Proven experience managing or mentoring an SEO team with demonstrable performance impact Advanced knowledge of on-page, off-page, and technical SEO focused on lead generation Expert proficiency with GA4, Search Console, Ahrefs, Looker Studio, and Screaming Frog Strong analytical skills to interpret data and explain the commercial "so what" to stakeholders Ability to prioritize SEO activities based on commercial value and business outcomes Deep understanding of Core Web Vitals, keyword strategy, and SEO's role in digital marketing Exceptional communication skills with ability to influence across all organizational levels Highly organized, dependable, and focused on delivering measurable business results Required Skills Experience in lead generation or performance marketing environments Knowledge of home services, property, or legal sectors Technical familiarity with HTML, CSS, or JavaScript for developer collaboration Experience with server log analysis or automated SEO reporting tools Relevant certifications (Google Analytics, Semrush, HubSpot) Preferred Skills Experience in lead generation or performance marketing environments Knowledge of home services, property, or legal sectors Technical familiarity with HTML, CSS, or JavaScript for developer collaboration Experience with server log analysis or automated SEO reporting tools Relevant certifications (Google Analytics, Semrush, HubSpot) Pay range and compensation package Competitive Salary: £50,000 - £55,000 with annual pay reviews Free On-Site Parking: Worth £2,000 annually Extended Holiday: 2-week paid Christmas/New Year closure Ultimate Flexibility: Flexitime (6am-8pm) with no core hours Health & Wellbeing: Free flu jabs, eye tests, BUPA private dental and healthcare Social Perks: Monthly team treats, lunches, parties, and recognition rewards Financial Benefits: Matched pension contributions and £1,000 referral bonuses Personal Celebrations: Extra paid day off on your birthday and work anniversary Enhanced Benefits: Improved maternity leave and up to 2 weeks' paid sick leave Ready to Make Your Mark? If you're an SEO professional who thrives on commercial impact, loves leading high-performing teams, and wants to work for a company that values both results and people, we want to hear from you. Apply now with examples of SEO campaigns that drove genuine lead generation or conversion improvements. Show us how you've mentored teams, solved complex problems, and delivered measurable business outcomes.