As a Digital PPC Manager at adidas, you will be responsible for delivering profit-maximizing campaigns and enhancing the digital shopping experience for one of our key online retail partners, Amazon. You will build out campaigns for multiple sports categories across Europe.
Responsibilities
* AMS: Implement and manage Amazon AMS (PPC) campaigns in-house. Conduct keyword research and optimize campaigns to maximize ROI and improve visibility of our products in search.
* DSP: Build out awareness and consideration campaigns with Amazon DSP (audience-based marketing) to help reach new customers on platforms such as Twitch, Fire TV, and Alexa. Conduct audience research and segmentation to target the right customers effectively.
* Data Analysis: Monitor, analyze, and report on Amazon-specific KPIs, using data to make informed decisions and improve performance.
* A+ Content: Work closely with creative agencies to create engaging A+ content for product pages to improve conversion rates across the site.
* Brand Store: Update the Amazon brand store to ensure that the content is leveraging the most updated brand direction, and our consumers are experiencing our brand in the best possible way.
Skills you’ll need
Our jobs are very competitive and we’re lucky enough to be able to invite the best candidates in the industry to interview. Please read below and apply only if you bring the following:
* Minimum 2 years of Performance Marketing experience (PPC and/or DSP).
* Strong understanding of digital marketing KPIs including ROAS, Reach, CPC, CTR, CVR.
* Ability to extract clear insights from vast data sources and make improvements.
* Proficiency in MS Excel, outstanding analytical and problem-solving skills.
* Highly motivated, with the ability to work in a deadline-driven environment.
* Experience working with Amazon Advertising & 3rd party reporting platforms such as Skai is preferred.
* Experience in localizing Performance Marketing plans to the relevant European locale.
Benefits
* Leading pension scheme
* Performance related bonus
* 25 days holiday + bank holidays
* Bupa health insurance & Westfield cash plan
* Generous employee discount
* World-class gym facilities on-site at Manchester HQ or gym contributions for our London colleagues
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