Marketing Manager / Campaign Executive Salary: £40,000–£45,000 per year Location: Manchester, Trafford Park Job Type: Permanent About the Role Or client is looking for a creative, passionate, and driven marketing professional with strong digital marketing and graphic design skills. You will play a key role in creating and delivering innovative marketing campaigns across three growing businesses within our group. If you enjoy working in a fast‑paced, dynamic, and friendly team, and you’re motivated by achieving measurable results, this could be the ideal opportunity for you. Reporting directly to the Managing/Sales Director, you will take ownership of planning, executing, and optimising a range of digital marketing campaigns. Key Responsibilities - Set up and optimise campaigns across Google Ads, Bing, LinkedIn Ads, Facebook Lead Generation, and Twitter Ads - Manage all PPC activity including search, display, and remarketing - Review Search Terms Reports for negative keyword opportunities - Assess landing page relevancy and performance - A/B test ad copy and review keywords for low CTR, low Quality Scores, and low conversions - Develop detailed strategies covering technical SEO, structured data, permalink structure, XML sitemaps, blogging, link building, and content marketing - Write and optimise copy and landing pages for conversions - Continually test and analyse campaign performance - Conduct competitor research across PPC and advertising channels - Ensure brand identity is consistently applied across all communications - Create and manage B2B email campaigns for lead generation, engagement, and retention - Maintain and optimise the email marketing database, including profiling and segmentation - Format and publish content through CMS platforms including WordPress and HubSpot Skills & Experience Required - Strong skills in planning and delivering campaigns to targeted audiences - Self‑motivated, organised, and confident communicator - Experience managing workload in a fast‑paced environment - Proficiency in Adobe Illustrator, Photoshop, and InDesign - Ability to interpret and follow branding guidelines and creative briefs - Flexible, enthusiastic, and supportive team player - Strong copywriting ability across different tones and brand identities - Solid understanding of traditional and digital B2B marketing channels - Excellent attention to detail - Marketing qualification desirable but not essential About You - Minimum of 3 years’ experience in digital marketing - Experience in paid search, email marketing, content writing, and graphic design - Strong analytical and reporting skills - Excellent working knowledge of Google Ads (Adwords) - Passionate about design, marketing, and delivering high‑quality work If you’re ready to join a forward‑thinking company during an exciting period of growth, we’d love to hear from you. Please ensure your CV includes a link to your creative portfolio. How to Apply If this role sounds right for you, click Apply Now or call 01928 566623 for more information. Exchange People is a family‑run Employment Business, supporting candidates across North‑West England and Central Scotland since 1997. Not the right role? Visit exchangepeople.co.uk for more opportunities.