Marketing Manager (The SSE Arena, Belfast)
This is an exciting opportunity to be part of a busy marketing, communication and design team that drives the marketing and communications for some of Northern Ireland’s best-known brands across sport, entertainment and education.
With a primary focus on The SSE Arena, Belfast brand, the postholder will have the opportunity to drive customer engagement, brand awareness and ticket sales through a variety of marketing campaigns and channels and will form part of a wider team that services the Odyssey complex, including Belfast Giants, W5, and W5 LIFE.
MAIN DUTIES
* Act as department lead and first point of contact for all ticketing announcements, pre-sales, and on-sales for events at The SSE Arena, Belfast, working closely with the Marketing and Communications Executive (The SSE Arena, Belfast Lead) for the delivery.
* Line management duties for two Marketing and Communications Executives (The SSE Arena, Belfast & Belfast Giants).
* Serve as the primary marketing contact for external event promoters, ensuring all campaigns are aligned with venue standards, timelines, and strategic objectives.
* Work alongside the Communications Manager to oversee and execute all customer communications for the Arena, including pre-event emails, marketing newsletters, and other CRM activity, ensuring best practice and effective use of the venue’s email marketing platform.
* Manage the Click Dimensions email platform to ensure campaigns are tracked, optimised, and make full use of personalisation and automation tools across the department.
* Collaborate with the Experience team to ensure customer feedback is translated into actionable insights and continuous improvements, keeping all communications customer-focused and aligned with audience needs.
* Collaborate with the Senior Marketing Manager to deliver the premium hospitality marketing strategy for The SSE Arena, Belfast and Belfast Giants, helping to drive awareness and sales across VIP and corporate offerings.
* Take ownership of The SSE Arena, Belfast and Belfast Giants websites, ensuring content is accurate, engaging, and optimised for SEO and user experience. Liaise with all relevant departments to keep information current and on brand.
* Oversee and execute the Arena’s organic and paid social media strategy, supporting the Marketing Executive in delivering engaging, on-brand content across all channels.
* Provide event coverage across digital platforms, showcasing live event excitement, behind-the-scenes moments, and in-venue opportunities to enhance audience engagement and secondary spend.
* Analyse and report on marketing and ticketing data, providing insights into campaign performance, audience trends, and opportunities for improvement.
* Collaborate with internal teams, including ticketing, hospitality, F&B, operations, and commercial, to ensure marketing activity supports wider business and commercial goals.
* Work closely with the Senior Marketing Manager to manage elements of the venue marketing budget, ensuring activity is cost-effective, data-driven, and delivers measurable ROI.
* Safeguard and develop The SSE Arena, Belfast’s brand identity, ensuring consistency across all platforms and touchpoints.
* Undertake administrative duties and other responsibilities as required by your Line Manager.
* Work collaboratively with other managers and marketing executives across the department, supporting shared priorities and helping to fill resource gaps when required.
* Work flexible hours, including evenings and weekends, in line with the event schedule, promotional activity, and on-site coverage.
SELECTION CRITERIA
A 3 rd level qualification in a relevant field [marketing, communications, PR, journalism, or business] with 3+ years’ experience in a marketing/communications role, which must include campaign delivery.
Plus
* At least 1 years’ experience managing or supervision of staff.
* Proven experience in developing and delivering effective marketing and communication strategies across multiple channels and audiences.
* Excellent writing, editing, and proofreading skills, with meticulous attention to detail, tone, and accuracy.
* Experience in measuring and reporting on campaign performance, including use of tools such as Google Analytics, social media insights, and media monitoring platforms.
* Strong organisational and time management skills, with the ability to prioritise and meet deadlines in a fast‑paced environment.
* Competence in managing and updating website content through a Content Management System (CMS).
* Expertise in the ever‑changing social media landscape and provide strategic input for marketing plans.
* A positive, hands‑on person who likes to work collaboratively.
* Excellent interpersonal and verbal communication skills, with the ability to represent the organisation confidently and professionally.
* Proficient in using Microsoft Office, PowerPoint, Outlook.
* Flexible approach to working hours, including occasional evenings and weekends as required by the venue schedule.
£30,000-£35,000 per annum, dependent on experience.
The Odyssey Group has a range of benefits which it offers to full and part time staff (1).
* Free car parking.
* 33% discount in the W5 cafe including coffee and 10% discount in the W5 shop.
* Complimentary tickets to Belfast Giants and friends and family access to W5.
* Holidays commence at 31 days per year, rising to 34 [pro‑rata for part time staff.
* Contributory pension scheme, life assurance and paid sickness benefit.
* A comprehensive health cash plan plus Winter Flu Vaccination Scheme.
* Salary Sacrifice including pensions, holiday and cycle to work schemes.
* Access to ongoing training and development opportunities.
(1) Some T&Cs and qualifying periods may apply.
#J-18808-Ljbffr