Head of Digital PR
£60,000 - £70,000
London
An established independent digital marketing agency with a strong performance-led mindset, working with a mix of well-known brands and ambitious growth businesses. The agency takes a data-informed, test-and-learn approach to marketing, focusing on practical solutions that deliver measurable impact.
The culture is collaborative, grown-up and delivery-focused. People are trusted to do their jobs well, supported with clear progression, training and space to develop. It’s an environment suited to people who like ownership, responsibility and building something meaningful as part of a close-knit team.
Key responsibilities:
* Own the strategic direction of the Digital PR service and lead delivery across key client accounts
* Work closely with senior stakeholders across SEO, Content and Organic Performance to integrate Digital PR into wider campaigns
* Lead client conversations around strategy, execution, performance and results
* Build and refine processes around team management, workflows and delivery
* Manage campaigns end to end, from ideation through to outreach, coverage and reporting
* Deliver high-quality outreach across multiple channels, achieving clear, measurable outcomes
* Develop creative outreach strategies with multiple angles tailored to different media audiences
* Build and maintain strong relationships with journalists and publishers across relevant sectors
* Identify media opportunities through journalist databases, social platforms, link analysis and industry engagement
* Maintain and develop press and media contact lists for campaigns
Growth and new business
* Support pitch responses, including strategy input, written responses and presentations
* Identify opportunities to introduce Digital PR into existing client relationships
* Contribute to marketing activity through thought leadership, commentary and industry presence
* Represent the agency at relevant industry events and conferences
Requirements:
* Significant experience in Digital PR, ideally within an agency environment
* Proven experience leading or mentoring team members and contributing to team growth
* Strong track record of managing multiple campaigns and stakeholders simultaneously
* Experience helping to scale a service or proposition, including revenue growth and team capability
* Confident communicator with clients and internal teams