Digital Content Production & Marketing Executive
VoucherCart is the market's leading cloud-based voucher and gift card technology provider, serving businesses across a range of sectors worldwide, including hotels, restaurants, leisure, retail, and health and wellness. Our platform enables businesses to easily sell their products and services as vouchers, gift cards, memberships, and tickets across all digital channels with complete control. The combination of VoucherCart technology and dedicated consultancy support helps our clients drive revenue growth through effective customer acquisition and retention strategies.
VoucherCart is seeking a dynamic and experienced Digital Content Production & Marketing Executive to join the marketing team in Edinburgh from our offices at EFI.
A true digital all‑rounder, the ideal candidate will have 5+ years of experience in the production of high‑quality branded video, graphics, and web content with a proven track record in B2B Marketing.
While you may be a creative at your core, you will also have a good understanding of the wider requirements of the marketing function and have experience and skills in marketing analytics and reporting.
You will be a good communicator with the ability to work as part of a team in a fast‑paced environment, as well as independently.
The position offers considerable scope for increased responsibility and career advancement within the marketing function for the right candidate.
You will have a strong portfolio of work to show and demonstrate deep knowledge and experience of Adobe Premiere Pro, AI, After Effects, Photoshop, Figma, and other Graphics and Video production tools.
Key Responsibilities
* Coordinate and execute delivery of compelling and engaging content for VoucherCart‑owned and third‑party websites and media channels, including product marketing videos, product explainer and tutorial videos, website blogs, PDF explainer guides, tutorials, case studies, thought leadership articles and more across our core technologies and Partner technology Integrations.
* Collaborate with internal teams to ensure content aligns with company objectives and brand voice.
* Demonstrate a deep understanding of recommended protocols for SEO, SERPs and LLM performance of all posted content, including linking, tagging, and tracking of all content on our website, as well as third‑party platforms such as YouTube, Vimeo, LinkedIn, etc.
* Take accountability and ownership of posting and disseminating content on VoucherCart‑owned, third‑party, and partner platforms, in accordance with production timelines, such that wider marketing and campaign performance can be determined at all times.
* Produce a monthly marketing performance report in accordance with the agreed‑upon reporting format/template.
* Adhere to SEO best practices to improve organic search rankings and drive website traffic.
* Monitor website analytics and provide regular reports on SEO performance.
* Collaborate with the team developing automated workflows to nurture leads and drive conversions using marketing automation tools and platforms like Monday, Zapier, Calendly, and Typeform.
* Analyze and report on the effectiveness of automated campaigns, making data‑driven adjustments as necessary.
Qualifications
* Bachelor’s degree in Marketing, Business, or a related field.
* 5+ years marketing experience (ideally in B2B SaaS).
* Strong understanding of digital marketing strategies and tools.
Experience & Skills
* High‑level proficiency in Adobe Premiere Pro, AI, After Effects, Photoshop, Figma, and other Graphics and Video production tools.
* Branding & Brand Guidelines.
* SEO & Marketing Analytics (e.g., Yoast SEO, Google Analytics, Microsoft Clarity, SEMrush).
* Leveraging AI Tools.
* Proficiency with AI and marketing automation platforms.
Salary: £25,000–£35,000 (depending on experience) + company pension.
Seniority level
Mid‑Senior level
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Software Development
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