My client is a Google Platform Partner specialising in strategy and development of client solutions across GMP, GCP and Google AI. Certified as a Google Cloud and Google Marketing Partner, our teams provide cutting edge data and AI services that automate workflows, augment teams and drive innovation.
The Activation Consultant is a subject matter expert focused on the strategic intersection of paid media, first-party data, and Artificial Intelligence (AI). This is a billable, client-facing role responsible for developing and executing Go-to-Market (GTM) strategies that realise tangible business value through the Google ecosystem.
Unlike traditional trading roles, you will act as a consultative architect, designing how clients can move beyond simple data collection to data connection and AI-driven activation. You will be responsible for identifying revenue-growth opportunities by implementing advanced use cases like value-based bidding, predictive audiences, and server-side tagging.
Key Responsibilities
Strategic GTM & Value Realisation
* Develop and lead GTM strategies that focus on realising value through paid media by leveraging first-party data and AI-driven workflows.
* Translate complex advertiser data landscapes (1st, 2nd, and 3rd party) into actionable business and marketing objectives, ensuring data strategies directly support overarching client growth goals.
* Identify and define marketing use cases that address client challenges using GA4, BigQuery, and GMP technologies (DV360, SA360).
* Evangelise "Privacy by Design" strategies, helping clients transition from third-party reliance to unified first-party customer profiles.
Consultancy & Revenue Growth
* Act as a billable subject matter expert, providing direct consultancy to clients on digital maturity and tech implementation roadmaps.
* Drive revenue growth by identifying opportunities for license reselling and advanced service deployments (e.g., custom algorithms, DCO).
* Lead pre-sales and discovery workshops to interrogate client data landscapes and architect complex technological solutions.
AI & Data Activation
* Implement AI-driven enrichment to enhance performance, such as using predictive analysis for sales projection and audience lookalike modelling.
* Architect data-to-goal frameworks that utilise multi-source data (e.g., CRM, partner data, and market signals) to define and achieve high-level KPIs like Customer Lifetime Value (LTV) and market share expansion
* Stay abreast of Google’s AI product roadmap to ensure clients have access to market-leading automation and bidding solutions.
Required Experience & Skills
* Expertise in GMP: Extensive hands‑on experience and current certifications in DV360, SA360, GA4, and Google Tag Manager.
* Data & AI Literacy: Proven ability to use first‑party data for audience activation and a deep understanding of how AI/Machine Learning improves bidding and targeting.
* Consultative Mindset: Minimum 5–7 years of experience in ad tech or programmatic roles with a track record of delivering client results and growing revenue. Proven track record of data storytelling—specifically the ability to interpret diverse data sets to inform strategic business decisions and marketing roadmaps
* Strategic Leadership: Experience leading projects from start to finish, including the ability to convey complex technical concepts to non‑technical senior stakeholders.
* Technical Problem‑Solving: Proficiency in architecting solutions that involve data integration, server‑side tagging, or offline data imports.
* Holistic media expertise: A strong understanding of the broader digital advertising landscape (Social, Search, Display, etc.) and how various platforms interact within a client’s total media investment
* Knowledge of Google Cloud Platform (BigQuery) for marketing data warehousing.
* Experience with Customer Data Platforms (CDPs) or advanced identity resolution tools.
* Familiarity with measurement methodologies like Causal Impact Analysis or Geo‑experiments.
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