Demand Generation Manager
Remote - 12 days per month in London as required
Reporting to: Managing Director
About the Business
POLARIS is an award‑winning SEO & AI search agency specialising in SEO campaigns and consultancy, guiding organisations to increase their market share online. Based in London, we work with global businesses such as Dune London, Sodexo, Thomson Reuters, and Mars, delivering expert SEO strategies that drive measurable results.
Role Overview
POLARIS is looking for a Demand Generation Manager to build and operationalise a scalable, data‑driven lead generation engine. Your role is to turn the strategy into a functioning system that consistently generates qualified opportunities through structured workflows, automation, and performance optimisation. This is a build‑and‑run role requiring someone who can design infrastructure, implement it end‑to‑end, and continuously improve it using data.
Core Objectives
* Build a repeatable, scalable demand generation system using leading tech tools including HubSpot, Clay, and LinkedIn
* Develop scalable playbooks aligned to ICPs (further details omitted)
* Build an always‑on LinkedIn paid strategy
* Generate a consistent flow of qualified, sales‑ready opportunities
* Create clear visibility of performance across the funnel
* Continuously optimise system efficiency through data
* Build outreach systems (email, LinkedIn, ABM)
* Create campaign workflows and sequencing
* Analyse and report on performance using Google Analytics, HubSpot, and other tracking tools
Experience Required
* Minimum 2 years in demand generation, growth, or RevOps in a B2B business
* Proven experience building lead generation systems
* Experience running LinkedIn paid campaigns using a variety of strategies to drive data capture and lead generation
* Strong user of Google Analytics and other dashboards to interrogate and report on marketing metrics and performance
* Systems and tools experience including HubSpot, Clay, Instantly, Lead Forensics
* Automation and workflow building
* Highly analytical and data‑driven mindset with advanced Excel skills
* Ability to interpret and act on funnel metrics
Package
* £40,000 - £45,000 + performance bonus
* 25 days holiday, increasing each year to a maximum of 30
* Birthday Off
* Loyalty holidays: complete 2 or more years of service at POLARIS and accrue 1 day extra per anniversary (up to 6 days)
* Christmas and New Year staggered hours
* Company events and social every month and quarter
* Inclusion in annual profit share
* Collaborative and supportive team environment
* Opportunities for professional development and career growth
* Flexible working arrangements (hybrid office/remote model)
* Company pension
Application Requirements
* Examples of systems built
* Evidence of pipeline/revenue impact in numbers
* Tech stack experience
#J-18808-Ljbffr