What is the role
The Social Media Assistant at AK Retail Group is responsible for scheduling, creating and managing content to assist in executing the company’s social media strategy to enhance brand presence and engagement.
What you will do
* Social Media Administration: Review and schedule posts across all social platforms including Instagram, Facebook, X, Threads, YouTube and TikTok. Review comments and respond accordingly.
* Content Creation: Collaborate with the marketing, creative & paid socials teams to produce engaging content, including graphics, videos and UGC. Ensure content adheres to brand guidelines and maintains a cohesive look.
* Campaign Management: Execute social media campaigns as instructed to promote new products, movements, trends and events.
* Community Engagement: Build relationships with online communities, influencers, and brand advocates. Participate in influencer PR opportunities and content.
* Market Research: Stay updated with social media trends and conduct competitor analysis to identify opportunities. Provide insights and recommendations based on market research.
* Reporting and Analysis: Track and analyse social media metrics to measure campaign effectiveness. Prepare weekly performance reports and make data‑driven adjustments.
What you will bring
* A passion for fashion.
* Creative thinker.
* Exceptional copywriting skills.
* Proficiency with social media platforms, tools and analytics.
* Working knowledge of video & photography editing software.
* Commercial awareness.
* Appreciation of SEO.
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